10 Best CRM Software Of 2026 – Forbes Advisor

If you’re looking for a CRM that can help you manage leads, deals and contacts, customize it to your liking, generate detailed reports and enhance collaboration without breaking the bank, look no further than Zoho CRM. In addition, my top pick supports email and telephony services, which makes contacting customers simple. There are also robust automation tools and integrations, and you can connect the CRM to social media sites.

Zoho CRM has a clean user interface and an extensive list of tools.

Zoho CRM also lets SMBs create online catalogs and manage inventories, and thanks to Android and iOS apps, you can stay updated while on the move. Zoho CRM offers a lot of bang for the buck and provides all the tools for SMBs to succeed. There is a limited free plan that supports three users, but the magic begins in the paid plans, which start at $20 per user per month and increase to $65 per user per month (both billed monthly).

Learn more: Read our full Zoho CRM review.

Taking care of your customers and potential clients from the comfort of your desk is one thing but being able to nurture leads and close sales while you’re on the road, well, that’s priceless. If you like to manage business while you’re out and about and have an iPhone or Android device, OnePageCRM could be the platform for you. The mobile app gives you access to sales pipelines, contact information, action streams, logs, notes and emails. You can communicate with clients, plan routes to meetings, log time on the road and even scan business cards.

OnePageCRM offers a full-featured mobile application.

Of course, you can still use OnePageCRM on desktop, and you’ll find plenty of other features including, automations, reports, integrations and many tools for collaboration, such as notes and mentions. OnePageCRM is designed to slide seamlessly into your current tech stack so that you can hit the ground running. The only major downside is that customer support on the weekends is limited to email, which could slow down response times. Starting at just $15 per user monthly, OnePageCRM is a robust, affordable CRM for SMBs.

Learn more: Read our full OnePageCRM review.

Apptivo is the ideal platform for SMBs needing to create leads and turn them into paying customers in one swoop. Apptivo excels at lead management and nurturing. You’ll find everything you need to identify opportunities, capture lead information, create quotes, track deals, send invoices, sign documents with e-signatures and accept payments. Apptivo truly is an end-to-end CRM that’s ideal for those in commerce, real estate and many other industries.

Apptivo allows you to track everything from start to finish.

Dig into Apptivo, and you’ll find integrations, automations, a document management system, dashboards, email campaigns and telephony support using integrations. Apptivo has no free plan, but you can try it free for 30 days. There are four paid plans. The entry-level plan, Lite, costs $20 per user per month, while the high-tier Ultimate plan costs $50 per user per month (both when billed monthly). There’s also an Enterprise plan, but you must contact Apptivo for a quote.

Learn more: Read our full Apptivo review.

Agile CRM made it into our roundup of the best free CRM software for many reasons. The free plan supports 1,000 contacts and 5,000 branded emails and offers custom data fields, lead scoring, appointment scheduling, email campaigns and email tracking. You’ll also find form and landing page builders, a campaign workflow, one automation and integration, reports and task tracking. As a result, Agile CRM is the ideal tool for SMBs with little to no software budget.

Agile CRM’s interface is on the dingy side of things but is perfectly usable.

Should you outgrow the free plan and can afford to pay, there are three paid plans to choose from, which add advanced features and increase the number of contacts, emails, automations and integrations. The plans start at $14.99 per user per month and increase to $79.99 per user per month when you pay monthly. If you need to save money but still need access to a CRM with an excellent set of tools, sign up for Agile CRM’s free plan.

Learn more: Read our full Agile CRM review.

Thanks to its extensive tool set and customization, Salesmate takes second in my roundup of the best CRMs. No matter what industry you work in, the Salesmate customization tool allows you to create the perfect interface for your needs, which can lead to enhanced productivity. Salesmate offers easy-to-use contact management and AI tools, email and SMS features, marketing and automation tools, integrations, mobile apps and extensive reports.

The layout tools let you create the ideal interface for your operation.

The sales component of Salesmate is also robust. Tracking deals, tasks, meetings and inventory is straightforward, as is creating quotes, tracking customer tickets and uploading documents. You can also accept inbound calls and call out. Unfortunately, Salesmate does not offer a free plan, but its paid plans are affordable and within reach of most SMBs. The plans start at $29 per user per month and increase to $79 per user per month (when billed monthly).

Learn more: Read our full Salesmate review.

As they say, the devil is in the details, and honestly, it can be hard discovering details in a timely fashion, unless, of course, you’re using CRM software. Bitrix 24 prides itself on offering reports and analytics that can help sales teams flourish. You can monitor sales funnels with conversions, research sales plans, determine if individuals and teams are meeting their goals and determine how much each lead is worth, to name a few. With a little time, you can dial in Bitrix 24 to show and visualize the data that’s most important to you.

Bitrix provides access to a wealth of data and can visualize it in a manner that’s easy to digest.

Bitrix 24 has tools that enable sales management, integrates with tools in your tech stack and automates tasks. You’ll also find that Bitrix 24 offers nifty marketing tools that support email and social media, and a contact center that lets you communicate with clients over several different mediums, including WhatsApp, live chat, email and phone. The biggest downsides are the cost and support. You will find a free plan that supports unlimited users and basic tools. The paid plans, which support varying amounts of users, range from $61 to $499 per organization monthly. Consumers also complain about poor customer support and technical issues.

Learn more: Read our full Bitrix 24 review.

Monday.com CRM is one of the most user-friendly platforms you’ll ever use. You’ll find exceptional Kanban boards that can track tasks, easy-to-use boards that can store numerous data types, powerful dashboards, and templates that can get your team up and running quickly. You can also create automated workflows and integrate monday.com with hundreds of other software platforms.

The boards on Monday.com are well-designed and easy to customize.

If you’re worried about the price, don’t be; Monday.com is quite affordable. Paid plans that range from $15 per user per month (billed monthly) to $33 per user per month (billed monthly). There’s also an Ultimate plan for businesses that need extra administration and security tools.

HubSpot is the ideal platform for companies that want to streamline their marketing efforts. You’ll find everything you need to find, capture and nurture leads, segment audiences, manage social media and convert traffic into sales. Most of these tools can be used in conjunction with HubSpot’s AI assistant, which will save you time. You can even use AI to generate email campaigns. When you’re done setting up and putting marketing efforts into motion, you can see how the campaign is performing with robust dashboards and reports.

You’ll find marketing tools that can help run successful campaigns in HubSpot.

Additionally, HubSpot provides access to sales pipelines, Gantt charts, kanban boards and calendars, and customizable workflows. The downsides of HubSpot include poor customer service and the fact that many of its tools are segmented into separate offerings needing their own subscriptions. HubSpot’s CRM hub is quite affordable. You’ll find a free plan that supports two users and basic tools, and a paid plan that starts at $10 per user monthly. Just keep in mind that should you need access to other hubs, you’ll have to dig deep into your pockets.

Learn more: Read our full HubSpot review.