6. Optimise your website with search friendly words so people can find you
Search Engine Optimisation (SEO) is a way of improving your website so that it appears higher in the results of search engines like Google. The better your SEO, the greater the chance people will find you online.
Josh Thomson, founder of SEO agency Calibre9, says that a key element to any business, especially small businesses, should be organic and local online visibility. Without a presence on search engines like Google, you are leaving what could be an important revenue stream untapped.
SEO planning needs to be done at the user experience (UX) stage when your web designer is outlining your sitemap and navigation.
Clean coding and well-planned site structure are important in ensuring your SEO strategies can be implemented readily, when you choose to go down that route.
The URL link structure will define your website breadcrumbs (usually a pathway of links at the top of a page) are the structural pillars of your website. Ensure that your URLs are descriptive of the page contents; redoing these is a big task.
Like the foundations of a house, you don’t want to have to touch the concrete base once you’ve laid down the flooring. It is worth consulting an SEO specialist to hash out their recommended sitemap before you get started, or to work in tandem with your web development team.
Conduct keyword or phrase searches to check where your website appears in search results. You may consider refining your web copy to improve search rankings.
