Building a website used to require hours of coding, design work, and technical expertise. Today, AI website builders can create professional sites in minutes, handling everything from layout design to content generation—no coding required.
The shift is happening fast. By 2026, generative AI will be responsible for designing and building approximately 60% of new websites and mobile apps. The global website builder market is projected to grow to $6.68 billion by 2030, driven by AI-powered solutions.
Whether you’re launching an online store, portfolio, or business site, AI website builders can help you get online faster. But which one is right for you? We’ve tested the top options to help you decide.
What is an AI website builder?
An AI website builder uses artificial intelligence to create websites based on your vision. AI builders can generate complete websites from simple descriptions of branding, page structure, and site content.
The best AI website builders combine the speed and efficiency of artificial intelligence with the flexibility to customize the results. This gives you the perfect balance: quick setup with the ability to personalize your site.
How do AI website builders work?
An AI website builder starts by gathering information about your website’s purpose, target audience, and visual style. Providing this information might involve answering questions, selecting keywords, or providing examples of similar websites.
The AI site generator then uses algorithms to craft a website framework that includes your requested content, design, and functionality. For example, an AI website builder might generate a page layout and suggest design themes with relevant color schemes, fonts, and images. Depending on your AI builder’s capabilities, it might also recommend features like contact forms, photo galleries, or an ecommerce checkout.
When you use an AI website builder, artificial intelligence generates the initial framework, but you’re not stuck with its suggestions. Most builders let you customize the design and layout, add features, and edit content.
Writing effective AI prompts
The quality of your AI-generated website depends largely on the information you provide. Here’s how to write prompts that will communicate your vision:
Be specific about your website goals
- Weaker: “A website for a business”
- Stronger: “An online boutique selling sustainable women’s clothing. Target customers are eco-conscious millennials who value ethical fashion and unique designs.”
Describe your visual preferences
- Weaker: “Make it look professional”
- Stronger: “A clean, minimalist design with earth tones (sage green, cream, terracotta), lots of white space, and large product photography. Modern Scandinavian style.”
Specify your site’s purpose
- Weaker: “Sell products”
- Stronger: “A site with a homepage showcasing featured products, individual product pages with size guides, an about page explaining sustainable practices, and a blog for styling tips.”
Include key functionality
- Weaker: “Standard website features”
- Stronger: “Online payments, inventory management, email capture for a newsletter, customer accounts, and social media integration for Instagram and Pinterest.”
Provide examples
- Weaker: “Make it look like a cool sneaker store.”
- Stronger: “Emulate the clean layout of [example].com and the color scheme of [example].com, but with a warmer feel.”
For example, if you’re building a website for your plant shop, you might tell the AI: “I run a boutique plant shop in Seattle that specializes in rare houseplants for urban apartments. Our customers are mostly young professionals who value sustainability, and our brand colors are sage green and terracotta.”
Start with detailed prompts, then refine through iteration. Most AI builders let you regenerate sections or request modifications. Don’t expect perfection on the first try—treat AI as a collaborative partner in the design process.
Best AI website builders
Here are some of the best AI-enabled website builders, according to customer reviews:
Shopify
Shopify’s AI store builder uses a description of your business to create entire website themes. Enter a prompt about your company or products and watch your site spring to life.
Once you have your new storefront, use Shopify’s store builder to create product listings, informational pages, and a customer checkout.
Shopify’s AI capabilities extend beyond initial site generation. The platform includes Shopify Magic—a suite of AI tools that help with product descriptions, email marketing, blog content, and more. You can also use AI to generate product images and optimize your business using real-time analysis of your website, marketing, and store operations.
All Shopify users can access AI store setup, hosting, a subdomain, SSL encryption, and ecommerce tools. Try the AI website builder with a free trial.
Appy Pie
Appy Pie is a cloud-based platform with various AI tools for app development, website creation, and business solution development. It has a free AI website builder with basic features, limited storage space, and an Appy Pie subdomain.
Bookipi
Bookipi uses AI to simplify site creation for small businesses, freelancers, and solopreneurs who need a basic portfolio website. It starts by gathering information about your business through a questionnaire, asking for details about your industry, target audience, and desired website features.
Bookipi then drafts a general website framework, generating text for various sections of your website and suggesting color schemes, fonts, and stock images.
Bookipi offers a free plan with essential tools and pricing tiers with additional features.
Duda
Duda caters to agencies and web design professionals. Its AI assistant generates content for various website sections, including page titles and descriptions, saving time and ensuring SEO best practices. It can also translate website content into multiple languages, making it easier to reach international markets.
Duda offers various pricing plans based on available features and the number of websites you need to manage.
Jimdo
Jimdo personalizes the website building process based on your input, with tools for mobile and SEO optimization, as well as online store features. Jimdo has a free AI website builder plan with limited tools, while paid plans offer more storage, bandwidth, and a custom domain name.
Hostinger
Hostinger focuses on usability and offers AI tools like a heat map and a logo maker. The AI heat map tool identifies areas where visitors spend time on your website, so you can optimize your layout for better engagement.
The AI-powered logo maker lets you generate logo concepts based on inputs like your company name and industry keywords.
Hostinger offers a free AI website builder plan with limited features and branding. Paid plans provide more storage, bandwidth, and the ability to connect your own domain name.
SITE123
SITE123 has all the tools for basic SEO optimization and integrates with popular business apps. Its TextAI app can generate product descriptions and add features or services to your website.
SITE123 offers a free AI website builder plan with limited features or paid plans with more storage, bandwidth, and custom domain names.
Squarespace
Squarespace’s user-friendly interface offers tools for mobile and SEO optimization, plus ecommerce features for online selling. Its AI tool suggests designs based on your preferences.
Squarespace offers a free trial of its AI website builder, with paid plans providing various levels of features, storage, and bandwidth.
Webflow
Webflow offers a blend of a visual design interface and code export capabilities, allowing for greater design flexibility and customization than other AI website builders. Webflow’s search functionality uses AI to help you find website elements, assets, or tutorials quickly. It includes a built-in content management system and ecommerce features.
Webflow has a free generator plan with limited features and projects. Paid plans provide more features, website projects, and CMS collections.
Wix
Wix’s AI web builder creates a customized website based on your answers to a brief questionnaire and offers a simple drag-and-drop editor for easy customization. It includes all the tools for SEO optimization, ecommerce functionalities, and built-in marketing apps.
Wix offers a free AI-assisted website plan with limited features (although your website will display Wix branding). Paid plans offer more storage, bandwidth, and custom domain names.
WordPress
WordPress.com launched its AI website builder in 2025, bringing generative AI to the world’s most popular content management system. The tool asks about your site’s purpose, style preferences, and content needs, then generates a complete WordPress site in seconds.
Like traditional WordPress sites, a free plan with WordPress.com branding is available. There’s also an extensive plugin ecosystem to help you build site features.
The Sell on WordPress plugin lets you display and sell products directly on your WordPress site. Use WordPress to manage your website while using Shopify manage your store, from checkout to shipping. Learn more about selling on WordPress.
12. 10Web
10Web uses AI to recreate existing websites or generate new ones from scratch. Its AI builder can analyze any website and recreate a similar version in minutes, making it useful for redesigns or competitive research.
The platform includes AI-powered hosting optimized for speed and includes automated WordPress management. 10Web’s AI can also generate website content and optimize images automatically.
10Web offers a free plan for testing, with paid plans starting at $10/month that include premium hosting, CDN, and advanced AI features.
Benefits of AI website builders
AI website builders offer several advantages that make them attractive for entrepreneurs and small business owners:
- Speed: Create a functional website in minutes instead of days or weeks
- Cost-effectiveness: Eliminate the need to hire designers or developers for initial setup
- No technical skills required: Build professional sites without learning to code
- Smart suggestions: AI recommends layouts, colors, and features based on your industry and goals
- Built-in optimization: Automatically generates mobile-friendly, SEO-ready sites
- Easy iteration: Quickly test different designs and layouts to find what works best
Limitations of AI website builders
While powerful, AI website builders have some limitations to consider:
- Template-based constraints: AI generates sites from templates, which may limit highly custom designs
- Learning curve for prompts: Getting the best results requires learning how to write effective AI prompts
- Brand uniqueness: Without customization, AI-generated sites may look similar to others in your industry
- Complex functionality: Advanced features like custom databases or complex integrations may require manual configuration
- AI interpretation: The AI may not always capture your vision perfectly on the first try
The key is viewing AI as a starting point that accelerates your website creation, not a complete replacement for human creativity and strategic thinking. Whether you’re learning how to start a business or scaling an existing store, AI builders provide the foundation you need to establish your online presence quickly.
Ready to build an AI site?
AI website builders make it easier than ever to launch an online presence, but building a site is just the first step. If you’re ready to turn your website into a money-making platform, learn how to make a website to sell things—covering everything from product photography to payment processing.
Best AI website builder FAQ
Can you use AI to build websites?
AI website builders use artificial intelligence to simplify the website creation process. They work via user-friendly prompts that allow anyone to create a website or online store. While AI website generators suggest a page design and foundational features, users can customize their website using the tools found in most website builders.
Is there a free AI website builder?
There are several free AI website builders, including Bookipi and WordPress. Shopify’s AI store building features are free for all subscribers. Free standalone website generators offer basic layout and content generation, but may restrict access to more advanced features.
Can ChatGPT design a website?
ChatGPT can generate parts of a website, like snippets of code, website ideas, blog posts, or product descriptions. But it can’t generate a full website. To design and create a real website using AI, you’ll need to use an AI website builder like Shopify.
How much does an AI website builder cost?
Pricing varies widely:
- Free options: WordPress.com and others offer free tiers with platform branding and limited features
- Budget options: Plans typically start at $10-$17/month for basic features and custom domains
- Ecommerce plans: Online store functionality usually requires plans from $25-$50/month
- Shopify: Starts at $29/month for the Basic plan with full ecommerce and AI features included
Consider total costs including domain registration, email hosting, premium themes, and transaction fees when comparing platforms.
Do AI website builders create SEO-friendly websites?
Yes. AI website builders create sites with clean code, fast loading times, and mobile-friendly designs. Many also include built-in tools to help you optimize your content, headings, and metadata for better visibility in search results. Some even analyze your content and suggest improvements to help you rank higher.
Can I move my existing website to an AI website builder?
Many AI website builders have tools to import your existing site. The process is usually as simple as entering your current website address and letting the AI analyze and recreate your site on the new platform. The AI preserves your content and overall structure while often improving the design and underlying code.
What should I look for when choosing an AI website builder?
- The quality of AI-generated designs and how well they match your industry
- Customization options after AI generates your site
- Ecommerce capabilities if you plan to sell online
- SEO tools and mobile optimization
- Pricing and what’s included in each tier
- Integration options with tools you already use
Test the AI builder with your actual business information during free trials to see which produces the best results for your needs.
What are the main limitations of AI website builders?
- Design flexibility: AI-generated designs are template-based, which can limit highly custom or unique layouts
- Content accuracy: AI doesn’t fact-check generated text, so you must review all content carefully
- Advanced features: Complex functionality may require coding knowledge or developer assistance
- SEO strategy: While AI builders include basic SEO tools, they don’t replace comprehensive SEO planning
- Cost: Professional features usually require paid plans; free tiers include platform branding and restrictions
AI website builders excel at speed and ease of use but may not suit projects requiring extensive customization or specialized features.
Can I use AI to build a WordPress site?
If you’re a Shopify merchant, you can also use WordPress for content management while using Shopify for ecommerce. The Sell on WordPress plugin (launched September 2025) lets you display and sell Shopify products on your WordPress site—combining WordPress’s content capabilities with Shopify’s commerce infrastructure.
Do I need coding skills to use an AI website builder?
Basic web literacy helps—understanding concepts like domains, hosting, responsive design, and SEO makes it easier to make informed decisions about your site’s configuration. Some advanced customizations may still require coding knowledge or developer support.
