What does this mean for businesses? It means they need to have a significant online presence or risk losing out to competitors that have transitioned to digital models. Offering the option of buying products online alongside brick-and-mortar shopping allows you to ride the e-commerce wave also start selling your products internationally.
The benefits of running an online store also go beyond increasing sales. An e-commerce store will help you diversify your product catalogue, efficiently manage inventory, and target specific markets. Building exposure and brand awareness for your e-commerce store is the first step when setting up your online business. How do you go about this? In this article, we list new strategies you can employ to promote your e-commerce website and increase online sales.
Tips to boost e-commerce exposure
Online traffic is measured by how many web users visit your e-commerce website. Here are four website exposure tips for driving quality traffic to your e-commerce store.
1. Learning about your customer
By trying to sell to everyone, businesses usually end up selling to few. Many businesses spend too much resources gathering traffic without first having a conversion strategy in place. Focus instead on attracting quality traffic that has a higher potential of converting. The first step to doing this is knowing who to target.
Successful e-commerce businesses know their ideal customer intimately and formulate strategies that appeal to them. They understand a customer’s demographics, their needs, values, preferences, pain points, and other vital details. Having such data enables them to create a visual identity and a brand voice that resonates with their target audiences.
Start by conducting market research and gathering data about your target audiences. Conduct interviews, field studies, and use social platforms to collect data. The goal is to get as much accurate data about a customer. Going through this process will prove to be vital in your subsequent efforts toward targeting the right customer.
