6 Best B2B E-Commerce Platforms Of 2025 – Forbes Advisor

Choosing the right B2B e-commerce platform can make the difference between closing deals efficiently and losing customers to competitors. The best solutions balance scalability with tools for managing complex catalogs, bulk pricing and multi-channel sales, all while integrating with back-office systems your business already depends on.

To find the top contenders, Forbes Advisor analyzed dozens of e-commerce platforms, reviewing pricing models, contract terms, integrations, payment options, order management capabilities and customer sentiment scores. The result is a data-backed shortlist of platforms that deliver on performance, flexibility and long-term value for B2B sellers.

Featured Partners

Starting Price

$17 per month

E-commerce (low-priced plan)

Yes

Starting Price

$16 per month

Compare the Best B2B E-Commerce Platforms Of 2025

Best B2B E-Commerce Platforms Of 2025

Ecwid

Best for Multichannel Sales

Ecwid

Integrations

Yes, on higher-tiered plans

Yes, on higher-tiered plans

Expert Take

Ecwid earns its spot for B2B sellers who need to manage sales across multiple channels without rebuilding their online store from the ground up. It connects to an existing website in minutes and syncs product listings, inventory and orders across marketplaces, social platforms and in-person point-of-sale (POS) systems. The wholesale pricing feature makes it easier to serve B2B customers with tailored discounts, while integrations with Amazon, eBay and major POS providers help maintain a single source of truth for stock levels.

Competitors like BigCommerce may offer more built-in analytics, but Ecwid’s no-transaction-fee model and flexible integration options make it appealing for businesses that already have a web presence and want to expand into new sales channels without replacing their current setup. Plus, the ability to centralize sales from Amazon, eBay and direct channels without paying transaction fees is a huge draw for small to midsize B2B businesses that want to scale without abandoning their current web setup.

Learn more: Read our full Ecwid review.

Consumer Sentiment Index

Pros & Cons

• Add to your existing website
• Wholesale pricing groups
• No transaction fees

• Limited advanced reports
• Lower product caps on cheaper plans
• Fewer built-in B2B tools than some rivals

CoreCommerce

Best for Custom Payments

CoreCommerce

Expert Take

CoreCommerce is a good fit for B2B sellers who need more than a basic checkout. Its platform combines an e-commerce cart with a fully integrated payment gateway, giving you control over recurring billing, ACH payments, surcharging and Level II/III data for corporate cards, which are features that can make a real difference for high-volume or contract-based sales.

Unlike many competitors, CoreCommerce allows private-label branding for agents and resellers, which is appealing if you’re managing multiple merchant accounts under one umbrella. The recurring billing tools are flexible enough for complex B2B payment schedules, and the gateway integrates directly with accounting systems to reduce manual reconciliation. While its design options feel dated compared to BigCommerce or Shift4Shop, the payment customization and built-in invoicing give it an edge for businesses that prioritize billing flexibility as much as storefront management.

Consumer Sentiment Index

Pros & Cons

• Built-in payment gateway
• Recurring billing with custom schedules
• Level II/III corporate card support

• Outdated design templates
• Product caps on lower plans
• Less marketing automation than some rivals

Shift4Shop

Best for High-Volume Sales

Shift4Shop

Starting Price

Free if processing >$1,000 a month with Shift4; otherwise $39 a month

Free if processing >$1,000 a month with Shift4; otherwise $39 a month

Expert Take

Shift4Shop packs a broad set of enterprise-level capabilities into its base plan, which can be appealing for B2B sellers that don’t want to piece together multiple apps to get the essentials. From unlimited products and staff accounts to built-in customer relationship management (CRM) tools, bulk pricing and quantity discounts, it’s structured to support both high-volume and negotiated sales.

Its payment processing incentives can lower costs for companies already handling substantial card transactions each month, and the integrated tax automation with Avalara tax compliance software is useful for sellers operating across multiple regions. While the lack of a true free trial may be frustrating, and the interface isn’t as modern as some rivals, the inclusion of advanced checkout options, real-time shipping and multichannel order sync at no extra charge positions it well for businesses that value having everything in one place.

Learn more: Read our full Shift4Shop review.

Consumer Sentiment Index

Pros & Cons

• Unlimited products and staff
• Built-in CRM and bulk pricing
• No extra fee for advanced checkout features

• No free trial
• Interface can feel dated
• Less design flexibility than some competitors

PinnacleCart

Best for Complex B2B Orders

PinnacleCart

Expert Take

PinnacleCart is well-suited for sellers handling high-volume or multilocation accounts with specific ordering requirements. It allows you to create custom price lists for buyer groups, set minimum or maximum order quantities and offer bulk discounts at the SKU level. The built-in bulk order form speeds up large replenishment purchases, while organizational purchasing tools make it easy to split shipments across multiple addresses under a single purchase order. These capabilities reduce manual back-and-forth when fulfilling complex contracts, and they’re available without piecing together multiple paid apps.

It also syncs with QuickBooks and offers recurring billing for scheduled orders. Compared to many competitors that reserve these features for enterprise-level plans, PinnacleCart includes them more broadly, making it a great option for sellers who need precision in both pricing and logistics. The main trade-off is a smaller app selection and limited theme variety.

Consumer Sentiment Index

Pros & Cons

• Customer price lists and wholesale tiers
• Bulk order form with quantity breaks
• Organizational purchasing and split shipping

• Pricing not listed publicly
• Smaller app marketplace
• Limited theme variety compared with larger rivals

BigCommerce

Best for Large Catalog Management

BigCommerce

Starting Price

$29; Custom pricing for enterprise plans

$29; Custom pricing for enterprise plans

Expert Take

BigCommerce is built to handle complex B2B product catalogs without sacrificing speed or flexibility. You can create price lists that adjust for specific customer segments, set customer-level catalogs and offer custom payment terms. For wholesale operations, the platform supports requesting quotes directly from product pages and turning those quotes into orders in one click. Sales reps can log in on behalf of buyers to help place orders, and companies can create multiple buyer profiles under one account.

Integration with major shipping, tax and enterprise resource planning (ERP) tools keeps operations interconnected, and real-time inventory syncing helps avoid overselling. While it requires more setup time than simpler platforms and some advanced features are tied to higher-tier plans, the ability to manage detailed catalogs, pricing and buyer accounts from one place makes BigCommerce a great choice for sellers with complex product and account structures.

Learn more: Read our full BigCommerce review.

Consumer Sentiment Index

Pros & Cons

• Customer-specific catalogs and price lists
• Built-in quote request and conversion to order
• Multiple buyer profiles under one account

• Longer setup time
• Some features limited to higher-tier plans
• Can feel overpowered for smaller catalogs

Miva

Best for Workflow Automation

Miva

Expert Take

Miva’s native tools handle multistep B2B workflows without forcing you to patch together outside apps. You can set product visibility by account, create tailored pricing with tiers or volume discounts and manage unlimited variations for complex catalogs. Ordering options like grid entry, quick order forms and CSV uploads speed up high-volume purchasing. Checkout accommodates common B2B payment methods, including terms, ACH and cards.

Its application programming interface (API) and built-in connectors integrate with enterprise resource planning (ERP), customer relationship management (CRM), warehouse management software (WMS), tax and shipping systems to keep every stage of the order process connected. The ability to serve wholesale and direct-to-consumer buyers from a single site while automating the experience for each group makes Miva a great fit for sellers who value both control and efficiency. The trade-offs are its sales-led pricing and a setup process that requires careful planning.

Consumer Sentiment Index

Pros & Cons

• Account-based product visibility and pricing
• Built-in ordering tools for high-volume buyers
• Direct integration with ERP, CRM and WMS systems

• Sales-quoted pricing only
• Longer setup time for advanced workflows
• May be more complex than needed for small catalogs

Methodology

To create these ratings, we compared each platform using details from their websites, pricing pages, help centers and app directories. We confirmed feature availability, noted plan limits and free trial offers and reviewed credible third-party sources for accuracy. Each provider was scored on expert analysis, value, customer support, site-building tools, payments and accounting, integrations, POS hardware, enterprise and B2B capabilities and customer feedback.

How To Choose the Best B2B E-Commerce Platform

Finding the right B2B e-commerce platform means matching your sales process with tools that actually make it easier to close deals and manage customer relationships. Focus on features and pricing that align with your long-term growth, not just the setup phase.

Essential B2B E-Commerce Platform Features

When comparing options, keep an eye on the features that matter most to how you sell and deliver to business buyers.

• Customizable Pricing and Discounts. Support for price lists, bulk order discounts and negotiated rates so you can serve multiple buyer segments without managing separate stores.
• Quote Management. The ability to generate quotes, revise them and convert them into orders with minimal manual input.
• Account Management Tools. Features like dedicated logins, purchase histories and order tracking for each buyer.
• Flexible Payment Terms. Support for net terms, purchase orders and partial payments that match how B2B transactions typically work.
• Inventory and Order Management. Centralized stock tracking with the option to split shipments, handle backorders and sync across multiple warehouses.

Miva and BigCommerce offer built-in options for price lists, account management and flexible payment terms without relying entirely on third-party apps.

Value

Value in B2B e-commerce comes from pairing the right features with pricing that makes sense for the size and complexity of your operation. A low monthly rate can look appealing, but it’s worth weighing that against the cost of add-ons or custom development if a platform’s base offering is too limited. Similarly, a higher upfront cost may pay for itself if the platform includes features you’d otherwise have to patch together.

Look for transparent pricing with clear limits on products, users or orders. Free trials are useful, but you should also factor in the availability of scalable plans so you’re not locked into switching once your volume increases.

BigCommerce and Shift4Shop deliver good value by offering multiple B2B tools at entry-level tiers while still supporting higher order volumes without steep per-transaction fees.

Integrations

B2B operations often require more connections to CRMs, ERPs, accounting software and shipping platforms than B2C. A good platform should offer native integrations for the tools you already use or provide an API that makes custom connections possible. Some providers maintain their own app marketplaces, which can speed up deployment and reduce development costs.

Scalability

As order volume grows, your platform should keep pace without affecting site performance. That includes fast page loads, the ability to handle spikes in traffic and enough database capacity to manage large product catalogs. Platforms with tiered plans that expand server resources as you upgrade can help avoid costly downtime.

Customer Support

B2B sales are often high value, so support delays can have a bigger impact than in B2C. Look for providers with live chat, phone and email support as well as self-serve documentation. Access to account managers or dedicated success teams can help with setup and ongoing optimization.

Featured Partners

Starting Price

$17 per month

E-commerce (low-priced plan)

Yes

Starting Price

$16 per month

Frequently Asked Questions (FAQs)