Ashish Tiwari, chief marketing officer of Home Credit India, said, “The digital shopping landscape in India is being redefined by women, who are not only leading online shopping adoption, but also influencing the transformation of embedded finance. Our How India Borrows 2024 study indicates that women are using digital tools with greater confidence, leveraging AI-driven assistance, and embracing more intelligent borrowing solutions to enhance their shopping experience. We believe this is a watershed moment, one that mirrors the growing financial empowerment of women and the need for frictionless, convenient credit solutions that keep pace with their evolving aspirations.”
