Wild & Stone is a UK-based brand that sells sustainable household goods, like plastic-free toothbrushes and hair ties. When COO and cofounder Andrew Dowley decided to expand, he understood that marketplaces would be the fastest entry point to market and to global growth.
With marketplaces, the company could easily trial new products and grow their product portfolio, with less startup investment. Wild & Stone started on Amazon, then expanded to UK-specific marketplaces like Debenhams and Superdrug. Andrew realised they could use strong brand differentiation and copywriting to highlight the brand’s sustainability standards and stand out from competitors.
But selling on all these new marketplaces and constantly testing new products meant they often had to make localised modifications, like adapting product information to different packaging sizes. To scale their product line, the company had to maintain excellent relationships with suppliers abroad, in order to communicate effectively and meet changing business needs.
WorldFirst makes it easier for Wild & Stone to get their marketplace payouts faster, save on FX fees, and keep cash flowing. WorldFirst also enables them to pay suppliers faster – especially in China – so they can establish more trust.
Andrew is so happy with WorldFirst that he’s asked several of his suppliers to open their own World Accounts. This enables him to pay those suppliers instantly, without fees or hassle.
Read the full case study here: Wild & Stone: Scaling a sustainable brand through marketplaces
