More data has been released showing that 2025’s Black Friday sales performance was an improvement over last year.
According to data from Mastercard SpendingPulse, U.S. retail sales both online and in-stores, excluding autos, were 4.1% higher on Black Friday compared to the previous year.
“Consumers are showing incredible savviness this season. They’re navigating an uncertain environment by shopping early, leveraging promotions, and investing in wish-list items,” said Michelle Meyer, chief economist at the Mastercard Economics Institute.
E-commerce retail sales jumped 10.4% year-over-year on Black Friday, while in-store sales grew more modestly, climbing 1.7% from a year ago, Mastercard said.
“This year’s surge in online shopping showcases how technology is transforming the way consumers pay,” the firm said. “Shoppers are enjoying seamless checkout experiences across devices, from smartphones to connected home assistants, making holiday shopping faster, safer, and more intuitive than ever before.”
