How popular is online shopping in APAC – across different markets and product categories? How popular is online shopping in APAC – across different markets and product categories?

How popular is online shopping in APAC – across different markets and product categories?


In Singapore, close to three in five consumers prefer buying groceries (58%) from physical stores, while almost half say the same for clothes (49%). In contrast, Singaporean consumers are least likely to prefer purchasing video games (15%), travel services (16%) and books (17%) in person.

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Methodology: YouGov Global Profiles is a globally consistent audience dataset with 1000+ questions across 43 markets. The data is based on continuously collected data from adults aged 16+ years in China and 18+ years in other markets. The sample sizes for YouGov Global Profiles will fluctuate over time, however the minimum sample size is always c.1000. Data from each market uses a nationally representative sample apart from India and UAE, which use urban representative samples, and China, Egypt, Hong Kong, Indonesia, Malaysia, Morocco, Philippines, South Africa, Taiwan, Thailand and Vietnam, which use online representative samples. Learn more about Global Profiles.

YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18 and over in 18 markets with sample sizes varying between 513 and 2,008 for each market. All surveys were conducted online during July 2022. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov RealTime Omnibus.