- Digital vs performance marketing; funnels & CAC/LTV; bilingual (Bengali/Hindi) content basics; AI roles, powered by PrepInsta.
- Prompt engineering for marketers; bilingual prompt patterns; safety & style control.
- Market & keyword research; competitor and content gap analysis; festival & seasonality insights.
- AI website & landing‑page creation with no‑code tools; lead forms and tracking.
- GA4, Search Console & Looker Studio dashboarding; Microsoft Clarity for CRO.
- On‑page & technical SEO; content operations & quality control.
- Creative production via Canva and CapCut; festival campaign sprint.
- Organic and paid social media; PPC fundamentals; conversion tracking & testing.
- Email & WhatsApp marketing; micro‑automation with n8n/Make.
- Portfolio & capstone: build and present a real microbusiness campaign.
Learners will finish with bilingual prompt packs, GA4/Looker dashboards, creative assets, campaign templates and a complete marketing portfolio ready to show employers or clients
Learner Onboarding Guide ( শিক্ষার্থীদের জন্য অনবোর্ডিং নির্দেশিকা) Click here
PrepInsta Learning Portal: Intro & Guidance (প্রেপইনস্টা লার্নিং পোর্টাল: পরিচিতি ও নির্দেশিকা) Click here
Introduction to Career247 Learning Portal Click here
