Nigeria’s online retail scene has undergone a dramatic transformation over the past decade, driven by the rise of smartphones, improved internet access, and a growing culture of convenience.
Today, millions of Nigerians shop online every day, ordering everything from fashion and groceries to phones, furniture, appliances, and even cars, all from the comfort of their mobile devices.
This digital shift has given birth to a highly competitive e-commerce landscape, where mobile apps now play the biggest role in how Nigerians browse, compare prices, pay, and receive their orders.
But with so many platforms available, choosing the right shopping app can be confusing. Some apps specialise in electronics, others focus on everyday essentials, while a few connect buyers directly with sellers. Factors such as delivery reliability, product authenticity, pricing, payment security, and customer support also influence where shoppers decide to spend their money.
According to Techpoint, here are the top seven e-commerce apps in Nigeria
1. Jumia
Jumia remains one of the largest and most recognisable eCommerce brands in Nigeria. The platform offers an extensive range of products, including electronics, fashion, household goods, groceries, and beauty items. Its app is easy to use, and shoppers benefit from frequent discounts, flash sales, and major events like Black Friday that significantly reduce prices. Jumia supports multiple payment options, including its proprietary wallet service, JumiaPay, and in some locations, still allows pay-on-delivery, which appeals to users who are cautious about online transactions. Although delivery times may vary depending on location and items often arrive separately when ordered together, Jumia remains the go-to platform for shoppers seeking convenience, variety, and competitive pricing.
2. Konga
Konga is another major player in Nigeria’s e-commerce industry, known for high-quality goods and reliable delivery. What makes Konga unique is its combination of online services with physical retail outlets, giving customers the flexibility to shop online and pick up in-store if preferred. The platform also offers secure cashless transactions through KongaPay, making payments smooth and protected. Konga appeals particularly to customers who prioritise authenticity and trusted brands. Although multiple items may sometimes arrive separately, Konga remains a strong option for shoppers who value product quality and dependable logistics.
3. Jiji
Jiji operates differently from traditional online stores because it functions primarily as a classifieds marketplace. Users can buy and sell both new and second-hand goods directly within the community, ranging from electronics and furniture to vehicles and real estate. This makes Jiji especially useful for bargain hunters searching for used products at discounted prices. The platform also allows direct negotiation with sellers, giving users room to settle on favourable deals. However, because listings are user-generated, quality control can sometimes be inconsistent, meaning buyers must stay cautious and verify product details before payment. Still, Jiji remains Nigeria’s leading platform for classified ads and pre-owned items.
4. Kara
Kara is an eCommerce platform that focuses largely on electronics, mobile phones, gadgets, and home appliances. The app is designed for easy browsing, helping users quickly locate what they need. Kara is popular for offering competitive pricing on tech products and accessories, which makes it a favourite among customers shopping on a budget. In some cases, price confirmation may be required due to market-driven fluctuations, but the platform still maintains a strong appeal among tech-savvy shoppers. For Nigerians looking to purchase affordable electronics without stress, Kara is a reliable destination.
5. Slot
Slot is widely trusted across Nigeria for authentic smartphones, tablets, computers, and accessories. The brand is especially popular among buyers who want to be sure they are purchasing genuine devices with warranty coverage. Slot also provides strong after-sales support, including repairs and technical assistance, which helps customers feel secure about their purchase. Although Slot focuses mainly on electronics rather than a broad mix of product categories, it remains the leading choice for Nigerians investing in new phones and gadgets with guaranteed authenticity.
6. Oraimo Store
The Oraimo Store app is dedicated mainly to tech accessories such as headphones, smartwatches, chargers, speakers, and power banks. The brand is known for producing durable, stylish, and affordable accessories that appeal particularly to young Nigerians and gadget lovers. Products often include warranty protection, and the store regularly offers deals and promotions. Another attractive feature is free nationwide delivery when customers spend above a certain amount. While the platform is limited to electronics and accessories, it excels within that niche, making it a favourite destination for shoppers seeking quality accessories without paying premium prices.
7. Oyato
Oyato is one of the newer entrants into Nigeria’s e-commerce scene but has quickly gained recognition. Originally evolving from a platform founded in 2017, Oyato now offers a wide selection of electronics, appliances, and accessories. One standout feature is its flexible pay-later option, allowing approved users to spread payments over time. Oyato also incorporates elements of social commerce by supporting shopping through WhatsApp, while offering both new and pre-owned items at competitive prices. Although still expanding its features, the platform appeals to shoppers looking for convenience and financial flexibility.
