The list of the top 10 online stores in the United Kingdom is largely dominated by local retailers. That makes it stand out from other European countries, where international online stores are usually dominating the market. On this page, you can find out more about the biggest online sellers in the United Kingdom.
List of the top 10 online stores in the UK
Of course, the top 10 list on online stores changes every year. But in 2024, this was the list of 10 biggest online stores in the United Kingdom, based on data from Statista:
| 1. Amazon | 16.1 billion dollars |
| 2. Tesco | 7.22 billion dollars |
| 3. Sainsbury’s | 6.64 billion dollars |
| 4. Asda | 5.34 billion dollars |
| 5. Argos | 3.06 billion dollars |
| 6. Ocado | 2.93 billion dollars |
| 7. Next | 2.7 billion dollars |
| 8. Currys | 2.59 billion dollars |
| 9. John Lewis | 2.40 billion dollars |
| 10. Apple | 2.29 billion dollars |
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Information about the biggest online retailers
As you can see, Amazon is the most popular online store in the country. It is followed by several local supermarket chains, which also offer the option to order groceries online. They have a large online market share. Below, we have highlighted some of the stores that made it to the top 10.
Sainsbury’s
Sainsbury’s is one of the largest chain of supermarkets in the United Kingdom. It has a strong online presence. Consumers choose this company because of its quick online groceries deliveries and its large product range.
Tesco
Tesco is another supermarket chain, with a strong online presence. For online shoppers, it offers Click and collect, with over 500 locations across the country to collect from. Customers choose a slot time to come and collect their order.
Next
Next is a chain of stores selling lifestyle items, such as clothes, accessories, furniture, gift items and flowers, beauty products and sports products. It has several brick-and-mortar stores, but it also has a strong online presence.
John Lewis
Department store chain John Lewis sells high-end products in the categories Home & Garden, Furniture & Lights, Electricals, Fashion, Beauty, Baby & Kids, Sports & Travel, Gifts and more. In addition to its brick-and-mortar stores, it also has an online presence.
Currys
This omnichannel retailer of technology products and services has 727 stores in six countries. It sells laptops, washing machines, phones, and more.
The rest of the top 10 online stores
The rest of the top 10 is made up of more supermarket chains, as well as international players like Apple and Amazon. The United Kingdom is also known for online stores such as Asos, Secret Sales and Missguided. Due to a massive rise in inflation in the country since 2022, many online stores saw their sales volumes decline. This is why Asos, after being in the top 10 for many years, is not included anymore by 2023.
Local sellers have large market share
The ecommerce market in the United Kingdom is dominated by local omnichannel sellers. Because of their established reputation with their brick-and-mortar stores, they were able to perform well online when launching their online channels.
This can make it difficult for online sellers to gain a customer base in the country. However, by being active on online marketplaces like Amazon or Etsy, they automatically reach a larger audience.
Do you want to sell cross-border in Europe? It ain’t easy but with the right ecommerce software, online marketing channels and European fulfillment companies market leadership is surely possible.
