Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up profiles, gathered followers and began posting regularly. In the early days, low saturation meant almost any company could gain visibility with minimal effort. Today, however, nearly every business has a social presence, and social media marketing has grown more sophisticated and nuanced. At the same time, new tools, best practices and trends continue to reshape how brands show up online.
To succeed at social media marketing today, companies need a clear understanding of the latest trends and technologies and the know-how to use them effectively for brand awareness, sales, customer service and more. Below, we’ll break down how social media marketing has changed and share practical guidance from experienced marketing and sales professionals.
