Most searched products
Google’s Shopping search service isn’t restricted to online purchases, but – given its online nature – it’s safe to assume that queries are highly representative of online shopping intent too, so this dataset is well worth exploring.
At a worldwide level, Google Trends data indicates that the iPhone was the most searched product in 2024, with the volume of searches for this brand query roughly 12 percent ahead of the second ranked query, Samsung.
Nike ranked third, two places ahead of arch rival Adidas, while Amazon split the two sports brands by taking fourth place.
However, it’s interesting to note that iPhone ranked ahead of its “master” brand, Apple, with Google Trends data indicating that searches for the company’s smartphones occur three times more frequently than searches for the company brand.
And moreover, three distinct iPhone models also make the top 20 searches for 2024, with iPhone 15 in 9th place, iPhone 13 in 12th place, and iPhone 14 in 18th place.
Overall, Apple and its products account for six of the top 20, with iPad also making the list for 2024.
Meanwhile, Amazon, Lego and Walmart are the only search terms outside of the consumer electronics and sports categories to make the top 20.
