Social media entrepreneur and SEO expert Alex Groberman has used his innovative digital marketing strategy to generate significant profit from his owned and operated projects. His SEO marketing agency, Alex Groberman Labs, is regarded by some as one of the best SEO options in the United States.
He utilizes his proven profit-first tactics to generate value for his clients. Beyond his proven SEO strategies, Alex is also developing two new AI ventures, positioning himself to impact multiple industries by helping businesses scale through innovative solutions.
Beginnings in Digital Marketing and SEO
Over a decade since his college days of building sports-related media pages, Alex has continued to be involved in the digital media space. After these early “for fun” ventures, he recognized that he could leverage his skills to build audiences, meaningfully driving traffic to more lucrative projects.
Alex uses commonly proven SEO strategies to succeed: securing backlinks, optimizing websites, and analyzing expert-level keywords. However, he uniquely uses social media traffic to amplify search results. As with many SEO experts, Alex is subject to the whims of search engines.
Facing the Shifting Landscape of Digital Marketing
“The biggest challenge I’ve encountered is that I constantly feel like I’m building in someone else’s sandbox,” Alex remarks. “Because all of my projects rely on traffic from some combination of search and social media, I’m constantly one algorithm update away from taking a massive hit; and because I have so many projects, it is rare that I can emerge from a big algorithm update unscathed. Every time Google or Facebook decide to make a massive change, I always have to adjust accordingly.”
To get where he is today, Alex has worked through three separate significant algorithm changes, including Google’s 2011 “Panda” update, Facebook’s 2018 “Friends and Family” update, and Google’s 2023 “Helpful Content” update. He quickly learned to diversify his methods, finding that having several businesses rather than one is better.
Alex’s Solution and Eye for Success
Alex’s success comes from running lean business operations with overseas teams, enabling him to achieve results comparable to those of large businesses but with much bigger margins. Over the years, he has gained an eye for identifying what people want and how to market across all available channels. This ability has helped him provide SEO consulting to those who may be more technically proficient than himself but don’t know how to make money off those skills.
Alex’s New AI Ventures
Though he has found considerable success in SEO strategy, Alex has also set his sights on the potential of AI technology with two new business ventures. The first is Preschools Near Me, an AI platform designed to simplify the preschool search and application process for parents.
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The second is “Make it Quick”, an AI tool that automatically creates short-form videos for TikTok, Instagram, and YouTube, streamlining the creation process for marketers and creatives.
Looking to the Future
Alex aims for his SEO agency to continue impacting his space while ensuring that his AI ventures become leaders in their respective niches. By extending his expertise in digital marketing to AI technology, his innovative approach suggests a promising future.
