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Lack of delivery options is the number one conversion killer: 77% of shoppers in Asia Pacific abandon their carts when preferred delivery options are missing
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A shift in sustainability: almost half of shoppers in Asia Pacific had also abandoned their carts due to sustainability concerns
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Social commerce takes center stage: By 2030, 85% of consumers in Asia Pacific are expected to shop primarily through social media — bypassing traditional retail websites
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AI becomes essential: 81% of shoppers in Asia Pacific want AI-driven shopping tools — from virtual try-ons to voice search — to guide their decisions
SINGAPORE, June 23, 2025 /PRNewswire/ — DHL eCommerce has released its E-Commerce Trends Report 2025, drawing on insights from 24, 000 online shoppers across 24 key markets worldwide. For the Asia Pacific region, results show that delivery remains a significant barrier to purchase completion, with 77% of Asia Pacific shoppers abandoning their carts when their preferred delivery options are unavailable. Social commerce continues to rise in popularity, with 85% of the region’s consumers expected to shop primarily through social media by 2030, bypassing traditional retail sites. Meanwhile, AI-driven shopping tools are in high demand, as 81% of shoppers seek features such as virtual try-ons and voice search to assist their purchasing decisions.
This year’s study comprises eight chapters, featuring six shopper types across four generational segments, and highlights how evolving consumer expectations are reshaping the future of online retail. While the report addresses an extensive range of topics from cross-border purchasing to shoppers’ views on sale days like Black Friday, four key findings stand out: the transformative impact of AI and social commerce on online shopping, the crucial role of delivery options in converting carts, and sustainability shaping customer loyalty.
“Asia Pacific has always been at the forefront of e-commerce due to its growing population of young, digital natives. The region’s online shoppers know what they like, and it’s important to recognize those changing behaviors that could make a significant difference to maintaining customer loyalty. As more of us shop online, we want a smooth experience. This is the entire journey from browsing to deciding if the item suits, to knowing that we have delivery options before making a convenient yet secure payment. Large and small business owners can rely on DHL eCommerce’s insights and expertise to curate an experience that meets the needs of their customers,” said Pablo Ciano, CEO of DHL eCommerce.
