6. Be flexible
Ultimately, agility is crucial. Be flexible with your sales strategy – if you’ve sold out of something, and are unable to replenish your stock quickly, offer deals and discounts on products you do have in stock and stick them front and center of your website’s homepage.
You can also use low-running stock to your advantage. Adding a “get it whilst you can” banner to popular products on your e-commerce website will create a sense of urgency amongst customers and incentivize them to buy.
7. Remember delivery!
Though spikes in demand can be unpredictable, there’s one thing that will always remain consistent within e-commerce: customers wanting their orders delivered quickly and on time. By partnering with DHL, you can guarantee your customers Express shipping, with full tracking and notifications – wherever they are in the world. Delivery is the part of your supply chain that impacts customers the most – so get it right!
Don’t forget to give your website a final polish ahead of a busy sales period – you don’t want to lose customers before they even reach your checkout. Follow our 22 golden rules of e-commerce for sales success.
