New Delhi: Digital marketing agency AdLift, which is now part of Liqvd Asia, has been appointed to handle the SEO and content marketing mandate for AGEasy by Antara, a senior-focused lifestyle and healthcare brand under the Max Group.
The engagement will see AdLift supporting AGEasy’s digital presence through search optimisation and content strategy. The scope of work includes technical SEO audits, keyword planning, on-page optimisation and the development of search-led content aligned with the brand’s positioning and audience requirements.
Commenting on the partnership, Dhruv Poplai, Category Lead, AGEasy by Antara, said,
“We are delighted to partner with AdLift to strengthen AGEasy’s online presence. Their proven expertise in SEO and content marketing will help us reach our target audience more effectively and communicate our brand’s vision of simplifying healthy living for seniors.”
Prashant Puri, Co-Founder and CEO of AdLift, said, “We’re thrilled to join hands with AGEasy by Antara, a brand that’s redefining senior wellness in India. Our team will focus on leveraging cutting-edge SEO strategies and content-led storytelling to drive measurable growth and meaningful engagement for the brand.”
The mandate adds to AdLift’s portfolio of work across performance marketing, SEO and content services, while supporting AGEasy’s efforts to expand its visibility in the senior wellness and lifestyle segment.
