While it is still early days, more than 100,000 of Amazon’s selling partners have already used one or more of our generative AI listing tools. We always encourage sellers to review our generated product details before they submit them to our store, and already, the majority of AI-generated listings are being submitted, with sellers accepting suggested attributes nearly 80% of the time with minimal edits. We’ve compared the AI-generated content to non-AI generated content and found improvements across measures of clarity, accuracy, and detail, which can increase a product’s discoverability when customers search in Amazon’s store. We are also hearing from sellers that it saves them time, so they can focus more of their attention on developing great products, a benefit particularly valuable to small businesses and customers.
