To address this need, we created Enhance My Listing, which integrates seamlessly with the product listings tools that sellers already use today. The service is powered by Amazon Bedrock, allowing us to quickly evolve our Gen AI models based on the most current customer activity and engagement. We put these invaluable insights to work by generating timely, relevant recommendations for product titles, attributes, descriptions, and missing details, saving sellers from having to take on that research themselves. Maintaining discretion, sellers can review, customize, or decline these suggestions with a click, ensuring that listings reflect their expertise while benefiting from Amazon’s detailed knowledge.
