Augmented Reality In E-Commerce Market Report, 2030

Augmented Reality In E-Commerce Market Summary

The global augmented reality in e-commerce market size was estimated at USD 5,878.8 million in 2024 and is expected reach USD 38,548.9 million by 2030, growing at a CAGR of 35.8% from 2025 to 2030. The market growth is primarily driven by the increasing demand for immersive online shopping experiences.

The widespread adoption of smartphones and AR-enabled devices is making AR more accessible to both consumers and retailers. Significant investments by e-commerce giants and tech companies in AR infrastructure and platforms are accelerating market expansion. The rising consumer preference for personalized and interactive shopping is encouraging brands to deploy AR-based product visualization tools. The integration of AR with social media and influence-driven e-commerce is reshaping how consumers discover and interact with products online, further contributing to the growth of augmented reality in e-commerce market.

The widespread adoption of smartphones and AR-enabled devices is making AR more accessible to both consumers and retailers. Significant investments by e-commerce giants and tech companies in AR infrastructure and platforms are accelerating market expansion. The rising consumer preference for personalized and interactive shopping is encouraging brands to deploy AR-based product visualization tools. The integration of AR with social media and influence-driven e-commerce is reshaping how consumers discover and interact with products online, further contributing to the growth of augmented reality in e-commerce market.

The increasing focus on enhancing customer experience and reducing product return rates is significantly influencing the augmented reality in e-commerce market. Retailers are adopting AR tools that allow customers to visualize products in real time, such as trying on clothes, previewing furniture in their space, or seeing how makeup looks on their face. This capability improves buyer confidence and satisfaction, thereby reducing the likelihood of returns and enhancing operational efficiency across e-commerce platforms, thus driving growth in the augmented reality in e-commerce industry.

In addition, the rapid advancement and affordability of AR-enabled smartphones and devices are contributing to the growth of the augmented reality in e-commerce market. AR features become standard in mid-range and premium devices, and more consumers gain access to these immersive experiences. This trend is further supported by improvements in mobile processors and 5G connectivity, which allow for smoother and more responsive AR applications, further fueling the augmented reality in e-commerce market.

Furthermore, the integration of augmented reality into social commerce is accelerating the expansion of the AR in e-commerce market. Platforms such as Instagram, Snapchat, and TikTok increasingly offer AR-powered try-on and product interaction features. Influencers and brands are leveraging these tools to promote products in a more engaging and interactive manner, thereby driving higher conversion rates and brand loyalty among younger demographics.

Moreover, the increasing investment from major technology companies and retailers in AR software development and infrastructure is fueling market growth. Companies are creating proprietary AR platforms, Software Development Kits (SDKs), and Application Programming Interfaces (APIs) to enhance functionality and provide seamless integration across various devices and applications. These strategic initiatives are enabling scalable and cost-effective deployment of AR solutions, thereby supporting widespread adoption across the e-commerce landscape.

Component Insights

The hardware segment dominated the market with a market share of over 58% in 2024, owing to the rising adoption of AR-enabled devices such as smartphones, tablets, AR glasses, and head-mounted displays. Consumers demand immersive and interactive online shopping experiences, retailers are investing in robust hardware infrastructure to support high-performance AR applications. The surge in demand for AR-compatible devices, advancements in sensors and optics, and growing integration of spatial computing are fueling the expansion of the hardware segment in the segmented reality in e-commerce industry.

The software segment is expected to witness a significant CAGR of over 36% from 2025 to 2030. This growth is attributed to the rising adoption of AR-powered platforms that enhance customer engagement and improve online shopping experience. Retailers are increasingly investing in AR software to offer features such as virtual try-ons, 3D product visualization, and interactive user interfaces that personalize the shopping journey. Integrating AI and machine learning into AR software enables smarter product recommendations and real-time personalization. Businesses seek to differentiate themselves in a competitive e-commerce landscape, and the demand for scalable and customizable AR software solutions continues to drive the market in this segment.

Display Insights

The head-mounted display (HMD) segment accounted for the largest market share in 2024, owing to the significant role in enabling virtual try-ons and in-store navigation, offering customers a hands-free, first-person perspective of products in real environments. It enhances customer engagement and satisfaction, especially in sectors like fashion, home décor, and luxury retail. The growing demand for personalized shopping and experiential commerce, coupled with advancements in wearable AR hardware and decreasing device costs, are encouraging widespread adoption. Major brands and e-commerce platforms are leveraging HMDs for virtual showrooms and live product demonstrations, thereby solidifying this segment’s leading position in the market.

The smart glass segment is expected to witness the highest CAGR from 2025 to 2030. The growing demand for immersive and hands-free online shopping experiences is driving the adoption of AR-powered smart glasses. Advancements in lightweight, stylish, and more affordable smart glasses are expanding accessibility for consumers. Tech companies and retailers collaborate to create exclusive AR shopping apps for smart glasses, accelerating market penetration. The push for omnichannel retail experiences and the integration of AI-powered personalization features further support the rapid growth of the smart glasses segment in the augmented reality in e-commerce industry.

Application Insights

The virtual try-on solutions segment accounted for the largest market share in 2024, driven by the growing consumer demand for immersive and personalized online shopping experiences. E-commerce continues to disrupt traditional retail, and virtual try-on technologies have become essential tools for brands in the fashion, eyewear, cosmetics, and footwear sectors. These solutions enable customers to visualize products in real-time, reducing uncertainty and enhancing purchasing confidence. The rise of AI-powered facial and body recognition technologies has significantly improved the accuracy and realism of virtual try-ons, leading to higher customer satisfaction and lower return rates, thereby positioning virtual try-on solutions as a transformative force in the segment.

The personalized shopping experience segment is expected to witness the highest CAGR from 2025 to 2030. Businesses increasingly integrate advanced augmented reality (AR) solutions to deliver tailored and immersive e-commerce interactions. Rising consumer expectations for individualized product exploration, such as virtual try-ons, room-scale product placement, and facial recognition-based suggestions, are prompting retailers to adopt AR tools that enhance online engagement. The widespread use of smartphones and AR-enabled apps is making it easier for brands to offer real-time personalization based on user preferences, browsing behavior, and purchase history. These technologies increase customer satisfaction and conversion rates, fueling the segmental growth.

Regional Insights

North America accounted for the largest share of over 25% in 2024, primarily driven by the region’s strong digital infrastructure, high internet penetration, and early adoption of advanced retail technologies. Leading e-commerce companies in the U.S. and Canada are heavily investing in augmented reality to differentiate customer experience and reduce return rates. The presence of major AR tech providers and startups, coupled with increasing consumer expectations for personalized and immersive shopping, is significantly driving augmented reality in e-commerce industry growth in the region.

U.S. Augmented Reality in E-Commerce Market Trends

The U.S. augmented reality in e-commerce market is expected to grow at a CAGR of over 21% from 2025 to 2030, driven by the country’s strong focus on innovation and technological advancement. The growth of startups and the increasing adoption of digital transformation strategies by established companies contribute to the rising demand for augmented reality in e-commerce in the U.S. The Rising consumer expectations for personalized and immersive online shopping experiences particularly in sectors such as fashion, home décor, and electronics are driving U.S. based retailers to adopt augmented reality tools that enable virtual product trials, ultimately improving user satisfaction and influencing purchasing decisions.

Europe Augmented Reality In E-Commerce Market Trends

Europe augmented reality in e-commerce is expected to grow at a CAGR of over 22% from 2025 to 2030. In Europe, there is a strong emphasis on sustainable retail practices, innovation in digital shopping, and consumer demand for high-quality experiences. Countries such as Germany, France, and the UK are integrating AR into e-commerce as part of omnichannel retail strategies. Supportive regulatory environments, along with collaborations between fashion, furniture, and tech firms, are contributing to robust AR integration across online retail platforms.

The UK augmented reality in e-commerce market is expected to grow at a significant rate in the coming years The country benefits from a highly developed industrial base and a growing emphasis on digital transformation. The UK’s strong automotive, aerospace, and manufacturing industries are further driving the need for advanced augmented reality in e-commerce to enhance innovation and improve efficiency. The increasing demand for personalized and immersive shopping experiences is pushing UK retailers to adopt AR technologies. The UK government’s focus on boosting digital infrastructure, alongside rising consumer expectations for interactive online shopping, is further accelerating AR adoption.

The augmented reality in e-commerce market in Germany is fueled by the country’s strong industrial sectors, particularly automotive, mechanical engineering, and industrial automation. The high level of technological sophistication among German consumers is accelerating the demand for AR applications in retail, as users seek advanced shopping experiences that combine product interaction with efficient purchasing. The growing integration of AR into online platforms by major German retailers, coupled with a focus on customer-centric innovations, further propels AR adoption in e-commerce.

Asia Pacific Augmented Reality In E-Commerce Market Trends

Asia Pacific augmented reality in e-commerce is expected to grow at a CAGR of over 35% from 2025 to 2030, driven by rapid urbanization, the exponential growth of the e-commerce sector, and increasing penetration of mobile technologies. The region’s expanding digital infrastructure and widespread adoption of smart devices create a fertile environment for AR integration within online retail. A young, digitally native consumer demographic, combined with proactive digital transformation initiatives by retailers, is fostering significant demand for immersive and personalized shopping experiences. Asia Pacific continues to solidify its position as a strategic growth hub for augmented reality in e-commerce industry.

The Japan augmented reality in e-commerce market is gaining traction fueled by its technological prowess, particularly in sectors such as automotive, robotics, and electronics. Japan’s e-commerce platforms increasingly integrate AR to provide interactive product experiences, especially in the fashion and consumer electronics sectors. The country’s high level of consumer sophistication and digital literacy also contributes to the rapid adoption of AR technologies, a keyway to enhance customer engagement and streamline purchasing decisions.

The augmented reality in e-commerce market in China is rapidly expanding. China’s rapid digitalization and focus on next-generation retail technologies are significant drivers of the augmented reality in e-commerce market. The widespread use of mobile payment systems and super apps such as WeChat has created an ecosystem where AR-based shopping experiences can be seamlessly embedded. This trend is further supported by heavy investments from domestic tech giants and a competitive retail landscape, driving continuous innovation and adoption of augmented reality in e-commerce industry.

Key Augmented Reality In E-Commerce Company Insights

Some of the key players operating in the market include Google LLC and Apple Inc. among others.

• Google LLC is a global technology company renowned for its innovations in internet-related services and products. In the augmented reality of the e-commerce market, Google plays a pivotal role through its ARCore platform, which enables developers to create immersive AR experiences across millions of Android devices. The company integrates AR into Google Search and Shopping, allowing users to visualize products such as shoes, furniture, or cosmetics in their real environment before purchasing. Google’s investment in AI, cloud infrastructure, and spatial computing, along with its strategic partnerships with leading retailers and brands, positions it as a key player in driving innovation and scalability in augmented reality in e-commerce industry.

• Apple Inc. is a technology company known for its hardware, software, and digital services ecosystem. In the augmented reality in e-commerce space, Apple stands out with its ARKit framework, which enables developers to build high-performance AR applications for iOS devices. Through seamless integration with its high-end hardware, Apple provides retailers with tools to offer AR-based product visualization, virtual try-ons, and interactive 3D shopping experiences, making Apple a major force in advancing AR adoption within the e-commerce industry.

Shopify Inc. and Houzz Inc. are some of the emerging market participants in the augmented reality in e-commerce market.

• Shopify Inc. is an emerging e-commerce and augmented reality technology company that empowers small to mid-sized businesses with innovative digital retail solutions. The company offers a robust suite of tools for 3D product modeling and AR integration directly within merchant storefronts, enabling shoppers to visualize products in real-world environments before purchase. The company’s scalable, plug-and-play AR solutions position it as a transformative force in democratizing immersive e-commerce technologies.

• Houzz Inc. is an emerging player in the augmented reality in e-commerce market, specializing in home design and furniture visualization. The company offers a unique AR-powered feature, “View in My Room,” which allows users to place virtual furniture and decor into their physical spaces via smartphones or tablets. Houzz combines its deep expertise in interior design with advanced AR and 3D modeling technologies to enhance consumer engagement and purchasing confidence. Its commitment to user-friendly design tools, visual shopping experiences, and mobile-first functionality makes Houzz a standout innovator in AR-driven home and lifestyle e-commerce.

Recent Developments

• In March 2025, Google LLC announced a definitive agreement to acquire Wiz, Inc., a leading cloud security platform. This acquisition enhances Google Cloud’s multi-cloud security and infrastructure resilience capabilities, critical for delivering secure and scalable augmented reality solutions. Strengthening its cloud infrastructure, Google is better positioned to support the growing demands of the augmented reality in e-commerce market, enabling businesses to deliver immersive and secure AR shopping experiences.

• In February 2025, Inter IKEA Systems B.V. announced the launch of new smart features in its mobile app, including the IKEA 3D Experience, to enhance the home shopping journey. This update reinforces IKEA’s role in the augmented reality in e-commerce industry by integrating advanced AR tools that allow customers to scan their spaces, visualize products in 3D, and receive personalized recommendations. These features aim to make online furniture shopping more intuitive, immersive, and efficient, helping users confidently design and furnish their homes virtually.

• In June 2024, Snap Inc. launched advanced AI tools for augmented reality, introducing generative AI technology to create more realistic and immersive AR effects. This innovation enhances Snap’s capabilities in the augmented reality in e-commerce market by enabling brands and retailers to offer highly engaging and interactive shopping experiences. Integrating full-body AR and lifelike visual effects, Snap aims to help businesses boost customer engagement, improve conversion rates, and reduce product return rates through virtual try-ons and immersive product previews.

Augmented Reality In E-Commerce Market Report Scope

Global Augmented Reality In E-Commerce Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technological trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the augmented reality in e-commerce market report based on component, display, application, and region:

• Component Outlook (Revenue, USD Million, 2018 – 2030)

  
  

• Display Outlook (Revenue, USD Million, 2018 – 2030)

  
  

• Application Outlook (Revenue, USD Million, 2018 – 2030)

  
  

• Regional Outlook (Revenue, USD Million, 2018 – 2030)

  • North America

    
    

  • Europe

    
    

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    
    

  • Middle East & Africa

    • Saudi Arabia

    • South Africa

    • UAE