CMS, or “Content Management System”, as abbreviated in English, allow you to create, administer, and manage a website with ease. There are a variety of options available in the market—some are more comprehensive and scalable, while others are more straightforward and user-friendly; your choice will depend on your objectives and the stage at which your project currently stands.
To facilitate your decision-making process, we have compiled a list of the 12 best eCommerce platforms on the market, based on the assessment of 58 industry experts (among these, the sponsored options from Marketing4eCommerce partners are highlighted and marked with ⭐). This category is part of our Ecommtech Guide 2025, which you may download free of charge.
The following are the 12 best eCommerce platforms to manage website content:
- BigCommerce ⭐
- LogiCommerce ⭐
- Shopify
- Prestashop
- Adobe Commerce (formerly Magento)
- WooCommerce
- Vtex
- Salesforce
- Sitecore
- Moodular
- CommerceTools
- Wix
BigCommerce is an Open SaaS, composable, and open-source eCommerce platform that enables brands and retailers of all sizes to create, innovate, and grow online more quickly and at a lower total cost of ownership.
It combines advanced features, high performance, and customization capabilities with a simple, user-friendly interface. Its flexible architecture facilitates integration with any system and sales channel, supporting both B2C and B2B models.
Tens of thousands of businesses across more than 150 countries rely on BigCommerce, including global brands such as Muji, Burrow, or MKM Building Supplies, as well as leading companies in Spain such as Pladur, DVD Dental, and Joselito.
Additionally, it boasts a robust ecosystem of technology partners and specialized agencies that allow every project to be tailored to the specific needs of the business.
- Year founded: 2009
- Country: Australia
LogiCommerce is a Spanish-developed eCommerce platform with more than 25 years of experience. It offers over 200 native functionalities for both B2C and B2B, including multi-language, multi-currency, SEO/AEO, promotions, agent management, personalized catalogs, and many more features.
Its Headless architecture ensures complete customization and effortless adaptation to new technologies, while its self-scaling infrastructure guarantees high performance even during traffic peaks. It features a highly intuitive back office that streamlines management without the need for technical skills and facilitates seamless integration with external solutions such as ERPs, CRMs, and other tools, creating an efficient ecosystem.
LogiCommerce is distinguished by offering one of the lowest Total Cost of Ownership (TCO) in the market, positioning itself as a profitable and sustainable solution for brands looking to scale their online channel efficiently and with control.
- Year founded: 1999
- Country: Spain
Shopify enables the creation of online stores with customizable templates and tools for managing products, inventory, and orders. It integrates with over 100 payment methods, such as PayPal or Stripe, and features advanced shipping automation. Its dashboard centralizes client management, sales analytics, and store configuration.
It offers an app store for adding functionalities such as SEO, email marketing, or dropshipping. It allows selling through multiple channels such as Instagram, Facebook, Amazon, and TikTok, and provides point-of-sale (POS) features for in-person sales. Additional tools include translation functions, automatic taxes, and support for multiple currencies. You may manage your store from the web platform or through its mobile app.
- Year founded: 2004
- Country: Canada
PrestaShop is one of the global leaders in the eCommerce platform sector: an open-source solution in constant evolution that supports more than 300,000 online stores.
It makes it easy to create appealing designs, share information through blogs and social networks to increase eCommerce traffic, and configure your store in multiple languages and currencies.
It offers dedicated solutions for marketplaces and has more than 150 partners, including PayPal, Google, MailChimp, and Facebook.
- Year founded: 2007
- Country: France
Formerly known as Magento, this CMS provides a modular solution for creating and managing online stores. You may customize catalogs, pricing, and promotions and manage multiple stores, languages, and currencies from a single platform. The system comes equipped with advanced tools for inventory management, customer segmentation, and marketing automation. It integrates with payment methods, shipping services, ERP or CRM systems, and other Adobe products such as Analytics, Real-Time CDP, and Experience Manager, enabling up-to-the-minute profile updates, detailed analytics, and the capability to deliver more relevant marketing and commerce events.
It features B2B capabilities such as company account management, customized price lists, and approval workflows. Its open architecture allows for custom development and integration with marketplace extensions. Integrated analytics, AI-driven personalization, and support for headless commerce are also provided.
There are two packages available: Adobe Commerce Pro, aimed at merchants of any size or business model, and Managed Services, which reduces risk and minimizes service interruptions.
- Year founded: 2018
- Country: United States
What began in 2008 as three WordPress enthusiasts from different countries exchanging ideas by email is now an international team of designers, developers, support staff, and marketing professionals who serve a passionate and continually growing community of hundreds of thousands of users.
In essence, WooCommerce is the plugin for WordPress that can transform your website into an eCommerce operation. Installation is completed with a couple of clicks, with no coding knowledge required. Once installed, you may add products, create categories, or configure shipping costs. Everything is set up so that you may use your store almost immediately.
This tool is intuitive, straightforward, and free (with optional paid features) and open source, which means you have complete ownership of your website, code, and data, allowing your business to grow and scale on your terms.
- Year founded: 1999
- Country: United States
VTEX is a comprehensive and composable eCommerce platform that delivers efficiency and reduced maintenance costs for companies seeking to optimize their IT investments and modernize their technology stack.
It provides great flexibility with solutions tailored to B2B, B2C, marketplaces, headless, and omnichannel commerce. In addition, it includes the Vtex IO development platform, which operates from a pragmatic composability perspective, allowing for the integration and modification of existing default components to adapt to your business requirements. One of its main advantages is its proprietary app for live shopping.
- Year founded: 1999
- Country: Brazil
Salesforce Customer 360 offers a comprehensive solution to businesses of all sizes. Its CMS makes it possible to leverage all the synergies of other Salesforce tools, unifying marketing, sales, commerce, services, and IT departments with shared and easily understandable data.
It provides a wealth of applications that address the needs of every stage of the customer journey and allows you to create a custom interface. As such, service pricing can vary significantly (plans start at 22.73 EUR per user per month and reach up to 500 EUR per user per month).
- Year founded: 1999
- Country: United States
Sitecore provides all-in-one and composable eCommerce options to meet the various needs and strategies of commercial teams, offering capabilities such as:
- Headless eCommerce, which is essential for staying digitally competitive now and in the future.
- Personalized shopping experiences that employ AI in marketing at every step of the buyer’s journey.
- Flexible fulfillment, offering purchasers options and access to the entire supply chain.
- Omnichannel support, enabling you to engage customers wherever they choose to interact.
Its interface is intuitive and user-friendly, allowing you to incorporate profile data, interactions, behaviors, and activities to create a 360° view of each customer—this enhances personalization across channels. You may test components, page versions, or entire page designs with A/B and multivariate tests. The platform supports interaction data collection and actionable insights generation via machine learning through analytics, testing, and optimization.
- Year founded: 2010
- Country: Israel
Moodular is a highly scalable cloud ecosystem that integrally manages online businesses, including eCommerce, WMS, ERP integration, and marketplaces.
It offers unified management across all areas, including every stage of the logistics process (inventory, picking, and packing), sales, and customer relations. It features numerous personalization options and real-time synchronizations.
The platform is part of Galvintec, a Galician company specializing in eCommerce solutions, app development, and eSports management.
- Year founded: 2016
- Country: Spain
Founded in 2016, this headless platform features a flexible API that allows for a wide range of integrations with all types of eCommerce tools.
It delivers a unified solution adaptable to the unique needs of B2B, B2C, and D2C commerce, based on a composable eCommerce model.
CommerceTools provides highly customizable, secure, and scalable APIs. You may manage omnichannel experiences while creating local experiences tailored to each market. It offers prebuilt and hosted integrations, an optimized checkout process, and the capability to sell in the Chinese market.
- Year founded: 2016
- Country: Germany
Wix enables the design of attractive and functional pages without technical knowledge. It provides an intuitive editor with drag & drop technology, making it simple to personalize websites for a variety of projects, from blogs to online stores, using over 800 adaptable templates.
Its features include responsive design, SEO optimization tools, web analytics, and the ability to integrate payment methods such as credit cards, PayPal, and offline payments without additional commissions. To enable eCommerce capabilities and accept online payments, a premium plan is required.
Wix also allows you to acquire a personalized domain, import your own domain, and set up a professional email address with your brand name. It easily integrates with social media and offers advanced functionalities such as live chat, custom forms, booking management, and more. In addition, SSL certification is included to guarantee website security.
Recently, the platform introduced an artificial intelligence system (Wix ADI) that allows websites to be created automatically, adapting to individual user needs and streamlining the design process. This makes the process even faster and the website highly personalized.
- Year founded: 2006
- Country: Israel
Other eCommerce Platforms You Should Know
Although we have focused solely on the leading platforms, we would also like to mention several other excellent options available in the market, which may prove to be the solution you require: Amplience, Bloomreach Commerce, Contentful, Delitbee (specialized for restaurants), Ecwid, Eebloo Ecommerce, Fenicio Ecommerce, Insales, Lightspeed HQ, Mabisy, Next.js, Oleoshop, Oscommerce, Palbin, Power Shop, RebelMouse, Spryker, Sylius, Tendeta, ThirtyBees, Tiendanube, Unified commerce (formerly Proximis), Yiiframework, Yupop, and Zen Cart.
Photo: ChatGPT and Canva.
