Innovation in the mineral sector marks the first sale of crushed stone via e-commerce in Brazil, transforming logistics in mining.
A White Earth Limestone, a mining company based in Propício Village, made history in the sector by becoming the first Brazilian company to complete a sale of crushed stone by means of e-commerce in mining.
Thus, the operation took place in January of this year, when 56 tons of the material were sold entirely digitally to four different clients, without direct contact between buyer and seller.
Thus, the negotiation was made possible thanks to an online platform developed by Mining, specializing in technology for the mining sector.
So the system allows the entire process — from registration to payment and delivery scheduling — to be done in a digital environment, representing a concrete step forward in… digitalization of mining in Brazil.
Selling crushed stone online eliminates steps and reduces bureaucracy.
According to Calcário Terra Branca, the system went live on January 5th and showed immediate results.
“We launched the platform on January 5th and, in four days, sold 56 tons of crushed stone to four different clients.“, celebrated the company’s billing supervisor, Alisson Gabriel.
So the first buyer used all the system’s features independently.
“He registered, made the purchase, paid via PIX, and decided which day and time he wanted to receive the product,” explained Ivan Pereira, president of Minerion.
So this model represents a milestone of Innovation in the mineral sector, especially in a market that has historically relied on face-to-face negotiations, phone calls, and manual processes.
Logistics in mining is the key differentiator for e-commerce.
According to Pereira, the great challenge of logistics in mining The challenge has always been adapting e-commerce to the specific characteristics of the sector, which deals with large volumes and heavy transport.
“E-commerce for the mining environment has as its main attraction the logistics aspect..
Thus, the commercial negotiation is simple: the product has a price and features. The problem is how you receive it,” he stated.
Unlike traditional e-commerce, the platform allows the customer to choose the type of vehicle, the volume per shipment, and even different dates for each delivery.
“You can purchase three loads to be delivered on different days.”, He highlighted.
Digitizing mining brings producers and end customers closer together.
Another direct impact of e-commerce in mining It’s about the commercial visibility of regional mining companies. With the online store active, the focus shifts to digital positioning.
Thus, after implementation, the mining company can invest in Google ranking, ensuring that local customers can easily find products such as crushed stone.
“Anyone in the region looking for the products they sell will be prominently featured.“Pereira observed.
This strategy reduces intermediaries, increases the producer’s margin, and improves the buyer’s experience, reinforcing the… Innovation in the mineral sector.
This model eliminates the need for credit checks and speeds up sales.
Another distinguishing feature highlighted by Minerion is the direct payment model, without credit analysis, something still uncommon in the sector.
“Payment is direct, no credit check required. In mining, we don’t typically use credit cards.“Pereira explained.
So this format makes it sale of crushed stone Faster and safer, especially for clients in the construction and infrastructure sectors who need quick delivery.
E-commerce in the mining sector is expected to reach 25 companies by February.
Currently, three mining companies are already operating or are finalizing the implementation of the platform.
They were all already clients of Minerion, a company that has been operating in the sector for almost 30 years and serves more than 370 mining companies in Brazil.
Therefore, accelerated growth is expected.
“The expectation is that Minerion will end the month of February with 25 companies already in active operation.“Pereira stated.
According to him, the rapid adoption proves that the digitalization of mining It has ceased to be a trend and has become a strategic necessity for competitiveness.
For Minerion, the central objective of the project is to make the market more efficient and accessible.
“The central point is to benefit the market so that it can do business in a leaner, more convenient way, always keeping the end customer in mind.“Pereira concluded.”
With immediate results and strong acceptance, the e-commerce in mining emerges as a new standard for sale of crushed stone.
See more at: Company develops first e-commerce platform for mining products.
