The Global Consumer Insights Survey is a biannual study that seeks to keep a closer watch on changing consumer trends. For our June 2023 Pulse Survey, we polled 8,975 consumers across 25 countries and territories: Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong SAR, India, Indonesia, Ireland, Japan, Malaysia, Mexico, the Philippines, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, the United Arab Emirates, the United States and Vietnam. The respondents were at least 18 years old and were required to have shopped online at least once in the previous year.
[1] Nir Eyal, ‘3 Reasons Subscription Services Fail,’ Harvard Business Review, 11 Oct 2022, https://hbr.org/2022/10/3-reasons-subscription-services-fail.html
