Online shopping is on the rise in Kenya, with more people than ever turning to their smartphones to tap, swipe, and shop. But what products are driving this e-commerce boom, and how can entrepreneurs capitalize on the trend? Let’s delve into the top product categories, key consumer behavior factors, and the vast opportunities within Kenya’s vibrant online market.
Kenya’s E-commerce Surge
Kenya’s e-commerce growth has been nothing short of remarkable. With increasing internet access, surging smartphone adoption, and the rising popularity of digital payments, the stage is set for online shopping to thrive. From groceries and gadgets to fashion and entertainment, virtually every product category is now at Kenyan consumers’ fingertips. Mobile payment platforms have further streamlined the process, making transactions faster and more convenient than ever.
