The rankings were announced following presentations given by experts. According to the 2024 Digital Commerce Survey, the international online marketplace poses a challenge to Hungarian e-retailers, while domestic e-commerce is clearly driven by imports. Speaking of the evolving Hungarian and EU regulatory environment, Zsófia Straubinger, attorney-at-law at Réti, Várszegi & Partners Law Firm PwC Legal, highlighted the increasing fines imposed on retailers and stricter supervision.
Virág Kiss, Consultant at PwC Hungary, presented six types of loyalty personas in connection with data-driven loyalty programs, and a case study on a new loyalty program developed using automated marketing. Anita Mekler, Partner, Retail & Consumer, PwC Hungary, shared some highlights of PwC’s forthcoming global Voice of the Consumer Survey.
Péter Mondovics, Marketing Manager at Mastercard Hungary, discussed the security of online retail and payment platforms, which are increasingly exposed to cyber-attacks, emphasising the role of cross-sector collaboration in a digital ecosystem where 43% of customers are willing to walk away and do business with a competitor if they fall victim to a data breach.
