There is plenty of SEO information online. But trying to find an approach that gets consistent results is tough. When it comes to search engine optimization, there is no single component that can accomplish everything. Websites that place at the top of search engines use a multi-channel approach. Here’s what we recommend at Rocks Digital.
Traditional SEO
Good ’ole traditional SEO still works and is necessary for certain queries. We focus on getting the bones of the website right first. This means page titles, meta descriptions, title tags, image alts and much more has to be right.
Site architecture can’t be taken for granted either. At Rocks Digital, each of these components is carefully considered. Optimizing for question-and-answer queries is a must. We optimize content to get the featured snippet, and employ technical SEO approaches such as FAQ schema and more.
High-quality, reputable content is a must for ensuring long-term rankings success. Our content writing strengthens your website’s E-E-A-T (experience, expertise, authoritativeness and trustworthiness) signals so you can meet Google’s quality guidelines. Your brand’s reputation and credibility grow with every new article.
On-Page SEO
On-page SEO covers all the main optimization factors that take place on a webpage. The factors we just mentioned (titles, meta descriptions, image alts) are all covered in our on-page SEO services. But as you’d expect, we go much further than that. Optimizing and refining H2 and H3 headings, internal linking, clean URLs and image optimization are some of the ways we consistently deliver results for clients.
We also apply this precision to our content optimization approach. Every blog post and service page we publish for you is crafted with on-page SEO in mind. From the initial keyword research to strategically threading keywords within the content. We ensure the content structure for blog posts and pages will equally satisfy the search engines and site visitors.
Technical SEO
While most digital marketing agencies give technical SEO far less attention than other optimization strategies, it is absolutely just as critical for a business’ search visibility. At Rocks Digital, our technical SEO services prioritize the key backend elements that influence website performance, search engine crawling and indexing.
If we’re building you a site from scratch, you can relax knowing we’ve optimized the code, and images, plus included the necessary structured data (aka schema markup). We made the website responsive for the most popular types of devices, developed an SEO-friendly site architecture and so much more. If you have an existing website, we’ll run an audit and transform its performance as well.
Answer Engine Optimization
Driven by the growth of AI and voice-assisted devices, the way consumers are searching has evolved, along with the need for answer engine optimization (AEO). Our answer engine optimization strategy prioritizes securing the prime positions in search engines, AI tools, voice assistants and other places where users want a quick answer to a question.
From our carefully crafted content research and writing approach to the backend structured data markup, your posts and pages will be optimized to deliver clear, relevant information to users looking for an authoritative response. As AI transforms search habits, our answer engine optimization strategy will give you a competitive edge.
Local SEO
It makes sense for local businesses to invest in local search. Focusing on location-specific terms ensures your visitors are highly targeted. Google defers to displaying local businesses first for most searches, especially in mobile search. Today, businesses that are not placing in search for their keywords at a local level are in real trouble.
Rocks Digital uses on-page optimization and content creation to develop a website that Google loves locally and nationally. We then employ other results-driven techniques, including citation building and content marketing, to build a website’s authority. Our multi-focused approach will leave your competitors in the dust.
Google Business Profile Creation & Optimization
Using Google Business Profile is a no-brainer. After all, it takes up the top three spots in the local pack and powers Google Maps, plus it’s a driver in search results. Why is this? Well, Google owns it. Common sense tells us this: Why wouldn’t Google give more visibility to businesses that use their products?
Does your business have a Google Business Profile – and has it been fully optimized? There are many features and strategies for optimizing a GBP listing to surface in the local pack. Rocks Digital can create your GBP and optimize it for your products and services. We take GBP management even further with uploading GBP posts, optimizing images with EXIF data and much more. If you are not sure about your Google Business Profile, consider our Google Business Profile optimization and management services.
Listing Management
Listing management is the process of managing company data across directories, websites, and other listings platforms. When a customer searches for your business or simply looks for relevant products and services in a specific geographic area, the business information needs to be available and accurate. The business’ contact information, opening hours, product descriptions, reviews, and more should be available. Rocks Digital uses listing management software to update a business’ information across the web.
Data Aggregators
Data aggregators distribute a local business’ information to search engines, directories, review platforms and many other sites. If a business’ data isn’t correct or available to data aggregators such as Infogroup, FourSquare and the others, they are missing out. Data aggregators get results and improve the visibility for businesses locally. It’s that simple.
Voice Search Optimization
Voice search usage is growing. People use voice for search queries on their smartphones and ask their virtual assistants questions every day. For instance, if a person in Grapevine or McKinney searches for a local plumber, that business wants to be the result given. Voice search optimization differs from traditional SEO, and Rocks Digital knows what works.
To help optimize for these voice queries, we add questions & answers. Our other voice optimization service can include employing voice schema markup on your website, and creating a voice app to ensure your business gets found by Amazon’s Alexa-powered devices and by Google’s voice assistant.
