Semrush Academy Review 2026 – Free AI & SEO Courses

Semrush Academy is a free online learning platform run by Semrush. Here, you get access to advanced digital marketing courses led by top-class industry experts. 

The courses on Semrush Academy cover all, from basic to advanced concepts of digital marketing, including SEO, content marketing, SMM, YouTube SEO, and eCommerce SEO. Most of the courses provide certificates upon completion that are recognized globally. 

To understand this better, let’s take a closer look at Semrush Academy and how you can explore, sign up, and enroll in the courses.

Is Semrush Academy & Certifications Worth It? (Quick Verdict)

Learners across all levels consider Semrush Academy and its certifications valuable. From beginner fundamentals to advanced marketing strategies, its courses provide actionable learning to boost your expertise.

Here’s a quick overview of Semrush Academy:

Course format	Video Lessons & Webinars
Price	Free
Course duration	Range from 20 minutes to 6 hours
Number of Instructors	15+
Top Instructors	Brian Dean, Aleyda Solis, Barry Schwartz, Kevin Indig & More
Number of courses	95+
AI Courses	10+
SEO courses	30+
Content marketing courses	10+
PPC / Sales / SMM	5+
Certification	Yes

Though these courses are free and don’t require any subscription. But if you want to try Semrush’s new SEO + AI Visibility features, start your Semrush One free trial today.

Semrush Academy Instructors

Semrush Academy has courses created by Industry experts. When I say experts, I mean people like:

• Brian Dean – CEO of Exploding Topics and the founder of Backlinko.
• Aleyda Solis – Globally recognized SEO consultant, author & speaker
• Barry Schwartz – Founder of Search Engine Roundtable with 20 years of experience

These are a few of the many instructors sharing value for free with Semrush. Most of them are recognized at an international level, and I get inspiration from them. Check some of the biggest SEO names and their contribution to the SEO industry.

Key insight: The instructor base of Semrush Academy is powered by true industry experts who have scaled their ventures to cater to millions of visitors over the years.

Contents of Semrush Academy (At A Glance)

• Complete knowledge of Search Engine Marketing, including SEO, PPC, and Keyword Research. 
• How zero-click and AI Visibility work 
• Newest and most recent SEO techniques and trends;
• How to use Semrush products to assist with your SEM and other digital marketing needs. 

Semrush Academy offers two types of course content: learning modules and tutorials. 

The tutorials section primarily covers how to utilize Semrush tools for various SEO and digital marketing activities. Learning modules, on the other hand, aim to provide theoretical knowledge related to different marketing methods.

They currently offer 34 courses that cover everything from using Google Analytics to Keyword Research to Content marketing.

Verdict: The contents of Semrush Academy cater to every segment of Digital Marketing, from organic search to PPC. No matter where you are in your content marketing journey, there is something for everyone.

Semrush Academy Courses

There are dozens of modules related to various digital marketing domains on Semrush Academy. The modules are categorized into thirteen different categories, as you’ll see below. Let’s take a quick look at all of them: 

#1. Semrush Academy SEO Course

The largest bouquet of courses Semrush Academy offers is for SEO. They have over 20 courses on the topic, all of them packed with information on how to deal with the SEO of your site at various stages. They also incorporate different tools from the SEMRush suite in the course material.

Here is the list of different SEO Courses in the Semrush Academy:

1. Local SEO Essentials with Semrush
2. On-Page SEO Essentials with Semrush
3. Keyword Research Essentials with Semrush
4. SEO Essentials with Semrush
5. Crafting a Winning SEO Strategy: A Guide for In-House Marketers
6. International SEO
7. How to Boost E-Commerce SEO with Internal Linking
8. How to Optimize for Mobile: The CRAFT of Mobile SEO
9. Search and Conversions for Agencies: A Data-Driven Framework
10. How to Outrank Your Competition in Local Search
11. Semrush SEO Crash Course with Brian Dean
12. SEO & Content Playbook for Agencies with Andy Crestodina

Check out our take on SEO Tools across various categories:

#2. Semrush Content Marketing Course

Content Marketing is the present and future of marketing, so it’s no surprise that Semrush Academy includes courses related to this topic as well. The courses focus on how to achieve your various marketing goals with the power of content and how to utilize Semrush for content marketing.

Here are the courses offered under the content marketing radar:

1. Influencer Marketing Campaigns for Beginners
2. How To Plan a Magnetic Content Strategy Using Semrush
3. Content Marketing Principles for Business
4. SEO & Content Playbook for Agencies with Andy Crestodina
5. Advanced Content Marketing with Brian Dean
6. Content-Led SEO with Brian Dean

#3. Semrush Academy PPC (Pay Per Click) Course

Did you know that 65% of SMBs have a PPC campaign in 2024? Well, now you do!

Semrush Academy offers three courses that aim to teach the basics of PPC and all the tactics required to maximize conversion.

Here are the PPC courses that Semrush Academy offers:

1. PPC Fundamentals Course by Joel Bondorowsky
2. How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions by Azeem Ahmad
3. How to Craft High-Impact Digital Advertising Campaigns Using Semrush

#4. Semrush Social Media Marketing Course

With 5.4 billion people on social media platforms globally, it is another essential component of a digital marketing strategy. Therefore, it is no surprise that SMM courses are also a part of Semrush Academy.

They offer four courses related to the topic that help users gain a better understanding of their target audience on social media platforms and how to create a long-term relationship with them.

Here are the SMM courses offered by Semrush Academy:

1. Building a Social Listening Program with Christina Garnett
2. Master Your Brand Voice: Workshop with Jack Appleby
3. Influencer Marketing Campaigns for Beginners (this was also shown in your previous screenshot under content marketing)
4. Social Media Marketing Crash Course

#5. Semrush Academy Courses For Sales

Selling is the lifeblood of any business, and that’s why Semrush Academy includes some courses on the art of selling, too. These courses guide users on how to launch products and start selling them on Shopify and content marketing platforms.

Here is the list of sales courses offered by Semrush Academy:

1. Influencer Marketing Campaigns for Beginners
2. How to Increase Sales on Shopify with Content Marketing
3. How to Get More Customers with Your Small Business Website with Wes McDowell

#6. Semrush Courses on Marketing Career

These courses aim to teach you about aspects related to building a career in the digital marketing field. They train you on topics like optimizing your LinkedIn profile, hiring a digital marketer for your business, and getting hired as a digital marketer by others.

Here are the currently available modules included under this category: 

1. Get a Job in Digital Marketing (with no experience)

Verdict: There are over 95 courses on various digital marketing topics in the Semrush Academy, and I was able to take 6 of them at the time of writing this post. Content-Led SEO by Brian Dean and Backlink Management Course by Greg Gifford were two of them.

Well, I found them to be helpful. However, they were meant for beginner and intermediate audiences. There were some tips that even full-time professionals can make use of. Overall, it was a good spend of time. Worth it 👍

Semrush Academy: New Categories and Courses

The free learning from Semrush Academy has just gotten better with a refreshed library and access to more courses across six additional categories. With the existing list of experts and introduction to a few more, the new Semrush Academy now also offers courses on:

1. Semrush tools
2. Analytics
3. E-commerce
4. PR
5. AI
6. Business

This is a great opportunity for both beginner and expert marketers to learn new skills and test their existing knowledge against the growing trend of AI search engines and the efforts required to optimize for them.

Semrush Certificate and Recognition

The Semrush Academy Certificate is worth it!

At the end of each course, you need to pass a test to verify that you have actually completed all the modules and are skilled enough in each of them.

The test requires you to answer a few multiple-choice questions on topics covered in the course in a time-bound manner. Every course has a different number of questions and a different allotted time to answer those questions.

To pass the test, you must score at least 70%. Once you do, you’ll receive your certificate from Semrush Academy bearing your name.

Now, given how strong the brand of Semrush is in the digital marketing field, a certificate from them would obviously do well for your resume. 

Semrush Webinars (Free)

Semrush Webinars is a part of Semrush Academy, where you can attend live and old seminars for absolutely free. All you have to do is register with your name and email address. Then, you will get an invitation email to attend the webinars.

💻 Find all the free Semrush webinars here.

On Semrush Academy, there are 15+ free webinars (45 minutes to 1 hour long) available, but the following five webinars are my all-time favorites:

• How to Create Content both Google and Humans will love (by Brian Dean and Kyle Byers)
• Generative AI for Digital Marketers (Multiple instructors)
• Local SEO Strategies for Multi-Location Businesses (by Alvaro Ruiz Rochina and John Halfpenny)
• The Ultimate Google Business Profile Playbook (by Jimmy Newson and Ryan Jacobs)
• SEO for New Websites: Start as an Expert (by Crystal Carter and Erich Casagrande)

Pricing of Semrush Academy

Now, this is the best part about it. Semrush Academy is a platform that offers all the courses for Free!

Simply put, you can learn anything you want to learn from their instructors using the courses they have put up on their platform without spending a penny.

Pros and Cons of Semrush Academy

After taking a look at the modules, pricing, and other aspects of Semrush Academy, now it’s time to take a quick look at the pros and cons of this platform. Here they are:

Pros Of Semrush Academy

• Highly qualified and experienced instructors;
• The content is educational, helpful, and informative
• All courses are beginner-friendly
• Prepares you for the use of Semrush tools;
• Free of cost learning.

Cons Of Semrush Academy

• The organization of courses is not the best. With dozens of courses, it can be a bit challenging to determine what you should learn first.
• Besides SEO and content marketing, there’s a lack of modules that cover other topics in detail. 

Verdict: The pros outweigh the cons. The decision is pretty for you to make 🙂

Who Is Semrush Academy For?

Anyone interested in learning more about how to grow their business through SEO, email marketing, and content marketing can join Semrush Academy. It is also a great choice for anyone wishing to begin a professional career in affiliate marketing, blogging, or digital marketing. 

How To Get Started With Semrush Academy?

Follow these steps to get started with Semrush Academy:

1. Visit the official Semrush Academy portal. Once there, click on “Start Learning“

2. You will be redirected to a window that will have all the courses displayed. Look for the course you want to view and click on “start learning” below it.

3. Now, a pop-up will appear, asking you to “Log in” or “sign up.”

If you’re already a Semrush user, you can sign in with your Semrush account. Otherwise, you can sign up with new credentials.

4. Your account will now be created. You can start taking the lessons.

Some Important Semrush Resources At Demandsage:

– Read Semrush Review — Is The Tool Worth It?
– Try Semrush One Free For 14 Days and decide for yourself.
– Know how Semrush and Ahrefs stand against each other head-to-head.

Can you get Semrush Training for Free?

Semrush Academy provides you with access to the courses and content for free. But if you are looking for one-on-one instruction and personal Semrush training, you won’t get it here. 

However, Semrush Black Friday is offering a 14-day free trial on its Semrush One plan, where you will get access to both Classic SEO and AI Visibility plans.

You can also get a 17% discount on annual plans, which equals $609 in savings (with the maximum plan), compared to the monthly plans.

Semrush Academy Reviews

Semrush has helped hundreds of students globally with its academy. Let’s take a look at what students say about Semrush Academy after taking a certificate from the platform:

1) Nicole Brewer – ⭐⭐⭐⭐⭐

“You do not know how Semrush makes life easier for me. Love the academy, too! I just walked into a contract position interview a few weeks ago and blew them away.

I show potential clients strategy issues, SEO, backlinks, and ranking, compared to their competitors, and how I can help. I landed 3 new clients. TY Semrush & Semrush Academy. You have been so worth it!”

2) Ankit Nigam – ⭐⭐⭐⭐⭐

“Highly recommend Semrush courses for small to medium business owners or even project managers to be on the same page with the marketing department and have more efficient communications with them.”

3) Casie Gillette – ⭐⭐⭐⭐⭐

“The Semrush Academy is a core resource in our team training arsenal. The variety of courses and instructors’ knowledge has been immensely helpful in getting those new to the industry up to speed, and those with additional experience. I love that it stays updated, and there are always new courses to explore. It’s a great asset to our industry!”

As you can see, certified Semrush Academy students had a great learning experience, and they are getting actual results. This showcases how important it is for new and beginner marketers to learn marketing skills. We are lucky that such a piece of learning material is absolutely free.  

Semrush Academy Alternatives

Semrush has many competitors, so it’s not surprising that its Academy initiative also has alternatives available in the market. 

The most popular ones among them are Moz Academy and Ahrefs Academy.

Here’s how Semrush Academy compares to them:

Criteria	Semrush Academy	Moz academy	Ahrefs Academy
Price	Free	Different pricing for each course	Free
Certificate	Yes	Yes	No
Free course	Yes	Yes (Limited)	Yes
Paid Course	No	Yes	No

Verdict: Semrush Academy offers a unique combination of free courses with a certificate. You won’t find both of these things together in any of its alternatives, which gives it an edge over the competition. 

Conclusion: Join the Free Semrush Academy to Boost Your Marketing Skills Beyond Digital Marketing

Semrush Academy offers a unique opportunity to enhance your digital marketing knowledge and eleven other categories for free. With expert-led courses and valuable certifications, it’s an excellent resource for beginners and experienced marketers alike.

No matter if you are just starting out or honing your marketing skills to keep your content up to date, Semrush Academy has something for everyone. 

So why not give it a shot? Sign up for Semrush Academy for free, and who knows – you might just surprise yourself with how much you can learn.

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