A Bulgarian agency faced hundreds of competitors and reached the finals of the Global Search Awards 2025 in the category “Best Global SEO Campaign: Large”
Serpact secured a spot among the six finalists worldwide in the category “Best Global SEO Campaign: Large,” becoming the first company from Bulgaria to reach this stage in this prestigious category. From hundreds of nominations, the jury selected our agency’s project for its combination of strategic thinking, technical execution, and impressive measurable results.
A Strategy Focused on Real Business Improvements
The project that earned the nomination demonstrates how the right approach to SEO can transform a business and contribute to the achievement of its goals. For a leading online store for machinery and tools, the Serpact team implemented a comprehensive plan combining:
- In-depth technical optimization
- Logical restructuring of categories
- Targeted work on semantic cores and structure
“Instead of working to achieve results that look good in monthly reports (but only on paper), we chose to focus on metrics that lead to real purchases – and thus to the growth of the client’s business,” says Nikola Minkov, founder and CEO of the agency.
The Figures That Impressed the Global Search Awards Jury
We succeeded together with our client:
- 46.88% revenue growth
- 44.4% transaction growth
- 22.20% conversion growth
“These results demonstrate the value of a strategic approach based on data rather than assumptions and shooting in the dark with your eyes closed,” explains Minkov.
International Recognition
“A well-structured campaign that enables remarkable growth on a modest budget. AI-based keyword grouping and a real-time results dashboard add an innovative element that supports sustainable long-term results.” These are the impressions of the panel of international experts evaluating the participating projects.
The Global Search Awards are among the most prestigious digital marketing awards in the world. Along with the metrics submitted, what the jury looks for in its evaluation of each project are measurable business results. This is what sets the nominated project apart.
With a Clear Vision for AI-Based Optimization
Serpact continues to develop its expertise in the latest trends in the SEO sector, including AI-based optimization and generative search. The company is building new tools and services for AI search and response optimization.
Want an SEO strategy that works to achieve sustainable and measurable results? Contact the team and discover how Serpact can transform your online presence with an approach that impresses the world of digital marketing.
