Lunar New Year, January/February
Taiwan’s most important holiday. People have several days off work to spend time with their families, exchange gifts, and join in cultural celebrations.
Qixi Festival (“Chinese Valentine’s Day”), August
The most romantic day of the year and a very lucrative time for chocolate, jewelry and flower businesses.
Black Friday/Cyber Monday weekend, November
Online shopping in Taiwan ramps up during this global sales bonanza. Competition is fierce, so you’ll need to offer some big deals to entice Taiwanese consumers through your online doors.
Singles’ Day, 11 November
Originating in China, this is now the largest shopping sales event in the world (beating even Black Friday!) Prepare to offer significant discounts to help your business stand out.
Double 12, 12 December
Another huge shopping event in Southeast Asia, this date gives bargain hunters not satisfied by the Singles’ Day sales another opportunity to grab some deals!
Christmas Day, 25 December
In recent years, more and more Taiwanese people have begun to celebrate this holiday. Expect to see a surge in e-commerce traffic throughout December. Offering express delivery will help you win some last-minute shoppers, too!
