Grab (27), Line Man (24), and ShopeeFood (19) follow in the ranking. Tech and retail platforms such as Google Play (19), Amazon (15), Lotus’s Shop Online (14), and Apple Store (14) also feature within the top ten, underscoring the diversity of Thailand’s online consumer ecosystem.
Thailand’s e-commerce market expanded by 14% in 2024, reaching 1.1 trillion baht, up from 980 billion baht in 2023. The market is projected to grow to 1.6 trillion baht by 2027, positioning Thailand as the second-largest e-commerce market in ASEAN, behind Indonesia.
Methodology:
YouGov Profiles is based on continuously collected data through rolling surveys, rather than a single limited questionnaire. Figures are drawn from responses collected between 20 August and 20 October 2025, using a 52-week dataset updated weekly. Data for Thailand is online representative and weighted by age, gender, region, and income.
YouGov BrandIndex tracks daily perceptions of thousands of brands. Rankings are based on the Index: Average of Impression, Value, Quality, Reputation, Satisfaction, and Recommend scores for the brand. Scores are reported as net scores from –100 to +100, derived from nationally representative daily surveys of Thai adults, weighted to census targets. Figures cover the period 20 October 2023 to 20 October 2025, with sample volume ranging from 107.5 to 522.5.
