Think About Keyword Frequency
Keyword frequency is just like it sounds: it’s how many times your primary keyword appears in your content.
Google may deny that using the same keyword multiple times helps. But SEO pros with experience will tell you that it definitely works.
Think about it this way:
Imagine that you have a page that Google THINKS is about a specific keyword. But that keyword only appears once on the page.
How confident can they be that the page is about that keyword?
Not very.
On the other hand, if the page mentions the keyword 10 times, Google can be more confident about that page’s topic.
To be clear:
This isn’t about keyword stuffing or anything like that.
And there’s no specific “keyword density” you should be aiming for.
It’s simply mentioning your target keyword a few times to confirm to Google that your page really is about that subject matter.
For example, one of our posts ranks in the top three in Google for the keyword “YouTube SEO”:
How many times do you think I used the exact term “YouTube SEO” in that 3,200-word post?
8 times (including once in the H1).
So yeah, there’s no need to go overboard here. As long as you use your keyword naturally a few times, you’re good.
Plus, if you’re covering any topic, you’ll naturally include keywords related to that topic throughout the content.
Key places to include your keywords on your page include:
- Title tags and meta description
- Alt text
- URLs
- Headings
- First paragraph
The Semrush On Page SEO Checker provides you with a comprehensive list of recommendations. This lets you know if your keywords are in these key places.
Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information.
If you want to make 100% sure that you’re covering a topic fully, search for your keyword in Google and scroll down to the “People Also Search For” area at the bottom of the page:
Use these long-tail keywords in your content where relevant.
