In 2025, social media is an important area for students selecting digital marketing project topics, as platforms like Instagram, LinkedIn, and TikTok lead in brand communication. These projects allow students to create strategies, test campaigns, and measure results. For those looking at digital marketing topics for MBA students, social media projects showcase creativity and analytical skills.
Here are four suggested digital marketing topics for MBA projects:
Social Media Strategy for a Local Brand – Develop a social plan for a small business to increase awareness and local sales.
Instagram Reels Campaign Performance Study – Track how short video content affects engagement and conversions.
LinkedIn Marketing for B2B Lead Generation – Create campaigns that reach decision-makers and assess lead quality.
TikTok/Short-Video Growth Case Study – Explore how short videos drive rapid growth for startups or influencers.
By completing these MBA digital marketing topics, students gain practical skills in audience engagement, paid ads, and brand positioning.
