It’s Nice That creative Lauren Coutts, who’s role largely centres around sourcing and commissioning creatives for both editorial pieces and wider commercial projects, notes that the main priority for any designer creating a website is for their work “to be super clear on work crediting,” she explains.
Although not often a central concern when thinking how work may be displayed digitally, Lauren warns that: “Not every employer or viewer will know which part you created, and it’s super helpful so no assumptions are made.” When viewing the Wix Playground students’ portfolios, Lauren noticed a lot of creatives using animation or parallax features in their works “that they didn’t credit themselves for,” she explains. “Motion designer is such a plus, especially for many employers looking at design work.” A key consideration to keep in mind, whether you’re applying for permanent design roles or hoping to show your wide ranging abilities as a creative freelancer.
Also from It’s Nice That we were joined by Elsa Muller, another one of our creatives who spends her day-to-day sourcing new creative talent and building many of the bespoke identities you’ll see across the site. Elsa’s advice centres around holding onto your gut feeling when creating a website, and adding as much personality as you would a creative project. “Don’t think too much about what is right or wrong,” she details. “There is no right or wrong, no winning formula.”
In turn, Elsa advises to really consider your path and your want to create, “exactly the type of work you would love to see out in the world, and exactly the kind of work you would love to be creating,” she says. When creating and presenting work she advises taking the time to “develop your taste, analyse and try to understand what you really like and, crucially, why you like it.”
Offering one last empowering encouragement, Elsa advises: “Trust yourself, always,” she says. “Even when you’ve created work that maybe feels like it doesn’t belong anywhere, you might just be about to put something out in this galaxy that doesn’t exist yet and is desperately needed.”
