28. Seven out of 10 small business websites don’t include a call to action
Seventy percent of small business websites lack a call to action, which can impact their ability to convert website visitors into customers. A call to action is an important element in a website’s design, as it prompts users to take a specific action, such as making a purchase or signing up for a newsletter. Without a clear call to action, website visitors may leave the site without taking any desired action.
Related: How To Make A Small Business Website In 2023
29. Users are 67% more likely to make a purchase if the website is mobile-friendly
At 67%, most users are more likely to make a purchase on a mobile-friendly website. This shows the importance of having a mobile-friendly website for businesses to improve the likelihood of converting potential customers.
30. Website users spend 57% of their time above the fold
Website users tend to concentrate the majority of their attention on the upper half of a website’s landing page, known as “above the fold”. It’s estimated that about 57% of their time is spent in this area. A whopping 74% of view time is spent in the first two “screenfuls”.
31. Half of internet users say that they use website design as a factor to formulate their opinion on a business.
Half of internet users consider a website’s design when forming an opinion about a business, according to Google Research. It’s important for websites to have a well-designed layout, with elements such as easy navigation, attractive visuals and clear calls to action to make a positive impact on potential customers.
32. 57% of users won’t recommend a business with a poorly designed website
Fifty-seven percent of users are less likely to recommend a business if they have an unsatisfactory experience with their website, which includes a poorly designed one. A website’s design can impact the user’s perception of the company and influence their decision to recommend it to others, with 94% of first impressions design related.
Related: Ionos Website Builder Review 2023
33. 38% of users won’t engage with a website if its layout is unattractive
A significant portion of website users, approximately four out of 10, may be deterred from engaging with a website if its layout is visually unappealing. Good website design can play a crucial role in user experience and potentially drive more engagement. A good web design is visually appealing, user-friendly and easy to navigate, with clear calls to action and well-placed, high-quality visuals.
Related: Shopify Review 2023: Features, Pros & Cons
34. The average cost of designing a basic website is more than $2,000
Designing a website professionally can lead to a well-rounded and functional outcome. On average, the cost for a basic website design is between $2,000 to $9,000, but many web designers and builders offer their services for less—or even free.
35. It takes three months on average to design a website with basic features
On average, it takes about three months to design a website with basic features. This timeline can vary depending on the complexity of the website, the number of features included and the availability of the design team.
All encompassing website builders such as Wix, Squarespace and Shopify can cut down this timeframe significantly.
Related: Wix Vs. Squarespace (2023 Comparison)
36. 48% of small businesses already have a mobile app
About a third of small businesses have already developed a mobile app to accompany their website. This shows the growing importance of mobile access in today’s market. Having a mobile app can offer businesses an additional channel to reach and interact with their customers.
37. Almost half (48%) say the number one way they decide on the credibility of a business is determined by the web design
A significant portion of internet users, about 48%, view web design as a crucial factor in determining the credibility of a business. The way a website looks can impact the first impression and overall perception of a company.
38. The average web designer salary in Australia is between $60,000-$80,000
The salary of a web designer can vary greatly depending on experience, location and the size of the company they work for. However, on average, web designers in Australia earn an annual salary of approximately between The average salary of a web designer in Australia is between $60000 and $80000 according to SEEK. It’s also worth noting that this figure can be higher for senior designers and those working at larger companies.
39. WordPress is the most popular CMS, housing 45.8% of the internet’s websites
WordPress is a widely used content management system (CMS) and according to data, it currently powers 45.8% of websites on the internet: almost half of the entire web. This makes it the most popular choice among web developers and users.
Related: Our Pick Of The Best Content Management Systems (CMS) Of 2023
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