Finally, there’s also the ease of price comparison as an advantage of buying online. Comparing and researching products and their prices are a lot easier with abundant online consumer reviews. Cheaper deals and better prices are also more available and accessible, since most online shopping is done without a middleman, directly from the manufacturer. The absence of sales tax is yet another plus.
2. Increasing digital literacy and improved technology
The increasing digital literacy worldwide and in New Zealand is the second key factor behind why online shopping is becoming more popular. With numerous initiatives to impart digital literacy to the elderly and Māori population in New Zealand, more and more New Zealanders have become accustomed to the digital world, along with the pleasures and aforementioned advantages of online shopping for customers.
Improved broadband speeds also mean that online shopping experiences are a lot smoother than they previously were. Novel experiences, such as live video shopping, also attracts millions worldwide and offers a fresh touch to shopping experiences that e-shoppers evidently appreciate.
Furthermore, sophisticated behavioral analytics running on artificial intelligence also help online shoppers enjoy more streamlined shopping experiences – another benefit that may be hard to replicate in traditional brick-and-mortar retailers.
3. Faster Shipping and Delivery Options
Issues to do with logistics and supply chain management were previously abundant and difficult to overcome. Though the former still exists, e-commerce businesses today often partner with leading logistics service providers, like DHL Express, to give customers worldwide faster shipping and delivery options.
According to Oberlo, eliminating prolonged periods of waiting before receiving a product has encouraged many to further engage in e-shopping, allowing for online shopping to become more popular than ever. In fact, next-day delivery is included in their 2023 list of Top Reasons People Shop Online, making up 27.6% of the collected responses.
Find success in e-commerce with DHL Express
DHL Express empowers e-commerce businesses with fast shipping and delivery options all across the world. We also offer logistic solutions and sector-specific expertise to help businesses grow.
Create a business account with DHL Express today.
